Emirates concluded its participation at Arabian Travel Market (ATM) 2026 with more than 30 agreements spanning tourism authorities, travel organisations and partners across 16 countries, strengthening its presence in established markets while opening new channels to emerging customer segments.
A major attraction at the Emirates stand was the airline’s first electrically powered Premium Economy seat, unveiled publicly at the show. Thousands of visitors experienced the seat firsthand, exploring its features, space and comfort. The stand also showcased the A380 Shower Spa and Onboard Lounge, Boeing 777 Game Changer First Class Suite and A350 Business and Economy Class seats featuring the U-Dream headrest.
The airline expanded its tourism partnerships across Africa, Europe, Asia and the UAE, with agreements designed to support destination promotion and stimulate visitor flows. New partnerships in Africa included the Kenya Tourism Board and Mozambique’s ANDITUR.
In Europe, Emirates signed agreements with Visit Finland ahead of the launch of its Helsinki service on October 1, along with Fjord Norway, Bologna Welcome and Parma Welcome. Emirates Holidays also partnered with the Spain Tourism Office.
Across Asia, agreements were signed with Tourism Malaysia, Japan National Tourism Organization, Sri Lanka Tourism Promotion Bureau, Maldives Marketing and Public Relations Corporation, Seychelles Tourism Board, the Ministry of Tourism and Culture, and Mauritius Tourism Promotion Authority. The airline also renewed its partnership with Madagascar’s Ministry of Tourism and Handicrafts. In the UAE, partnerships were renewed with Sharjah Commerce & Tourism Development Authority and expanded.
Also Read
Tamil Nadu to Host Global Tourism Summit 2026 at Mahabalipuram
Watch on Youtube
