FITUR, the International Tourism Trade Fair, organised by IFEMA MADRID, which will take place from 18th to 22nd, january 2023, will launch the new monographic section FITUR Sports, to deal with one of the fastest growing tourism products worldwide: sports tourism in all its facets. The new space, organized in collaboration with the Spanish sports industry association Afydad, responds to FITUR’s ongoing concern to provide itself with new tools and platforms that contribute to further boosting the relaunch of a tourism industry whose development and expansion is fundamentally focused on increasing specialisation and segmentation of the offer.
FITUR Sports, which will show how sports tourism is a driver of sustainable growth for the tourism industry, will be the meeting point for both to highlight the potential of this lever for socio-economic development, analyse its challenges, share knowledge and generate business opportunities. All of this is part of FITUR’s aim to continue to deepen its role as a benchmark and promoter of the tourism industry, deepening its knowledge and dissemination of the leading niche markets and business segments with the brightest future in the global tourism industry.
FITUR Sports will complement the other 9 monographic sections already present at FITUR, linked to types of tourism, market segments and the dissemination of knowledge (Mice, Know-how&Export, TechY, Talent, LGBT+, Lingua, Screen, Woman, and Cruises), making it possible for the entire tourism industry ecosystem to come together at the fair.
FITUR Sports, which will hold on 19 January 2023, will address sports tourism in all its facets: sporting events, training camps, and sports holidays… The new section, includes a knowledge day and a networking space, will analyse high-participation events (marathons, trail races, triathlons, cycling marches, amateur tournaments), and national and local events. It will also focus on training camps and sports holidays.
International sporting events with a large audience (F1, Champions League, La Liga, Tennis, Basketball…) will be the focus of the second edition.
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