FITUR Screen 2024 will promote Screen Tourism

Spain Film Commission is co-organizing together with IFEMA MADRID the 6th edition of FITUR Screen, the monographic section dedicated to screen tourism, which will have a 99 m2 space in Hall 10 from 24 to 26 January 2024, the days on which the International Tourism Trade Fair is open to trade visitors. In this space, it will offer a specialist networking area and host an intensive programme focused on promoting screen tourism.

This new edition takes on the challenge of contributing to making Spain a global audiovisual hub. It aims to become a platform for connecting the tourism and film industries through the dissemination of knowledge about screen tourism, commercial exchange between the industry’s different players, and the formulation of future proposals for the development of this sector in Spain.

FITUR Screen will have its own space, which includes an exhibition area with the offerings of various participating agents, a B2B area, and a dedicated area for the conference program. Different partners of the Spain Film Commission will participate in the 2024 edition, offering an extensive program of activities over three days.

Over these three days, FITUR Screen will host three round tables on trends in screen tourism and the importance of this powerful tool for promoting tourism in areas that have been used as locations in films or TV series.

In addition, the awards for Spain Film Commission Ambassadors 2024 and Spain Film Commission Best Production 2023 will be presented. The collaboration between the Spain Film Commission and the UNWTO (World Tourism Organization) for the promotion of screen tourism will also be presented during the event.

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