‘India International Travel Mart’ (IITM) is set to take center stage in Hyderabad from 1 – 3 December 2023.
The Guests of Honours for the event were Ms. Rakhee Kankaria, Chairperson, Tourism Committee, FKTCCI, Mr. Krupakar Ravipati, India Tourism, Mr. HP. Janardhana, Joint Director, Karnataka Tourism, Ms. Sujana Kumar, TOAT, Mr. Abdul Jabbar, J&K Tourism, Mr. Pawan Jain, Rajasthan Tourism, Smt. Madhumati Rathod, Maharashtra Tourism, Mr. Valmiki Kishan, SKAL, Mr. Monik Dharamshi, SKAL, Mr. Rajesh Philip, ANTO and Ms. Rakhee Kankaria, Chairperson, Tourism Committee, FKTCCI
The ‘India International Travel Mart’ is more than just an exhibition; it is a collective ode to the spirit of adventure within each of us. This exhibition is not only a showcase of the latest trends and innovations in the travel industry but also a platform for building bridges between cultures and fostering a deeper understanding of the world we inhabit. It is a space where industry leaders, seasoned travel agents, and aspiring wanderers come together to exchange ideas, share business opportunities, and embark on a new and exciting journey.
IITM Hyderabad aims to establish a vibrant pool of aspiring travel agents, tour operators, corporate buyers, and members of various travel-trade organization. Additionally, budding influencers will have the chance to not only create content but also network with their peer group. This event is a once-a-year opportunity for all travelers to engage, network, and forge meaningful connections in the dynamic world of travel and hospitality.
Rohit Hangal, Director of Sphere Travel Media, expressed, “After the successful IITM events at Pune, Mumbai, Delhi, Chennai, and Bangalore, I am thrilled to highlight Hyderabad’s astounding potentiality. With a 15% year-over-year increase in tourist footfall and a 20% rise in the hospitality sector’s contribution to the city’s economy, Hyderabad stands as a beacon for global travellers. Hosting the IITM event, bringing together various tourism boards, is not just a celebration; it is an acknowledgment of Hyderabad’s significant role in shaping the future of the travel industry. In this city of pearls, where history meets modernity, every data point reflects a story of exponential growth and limitless possibilities.”
Sanjay Hakhu, Director of Sphere Travel Media, added, “IITM, hosted in Hyderabad, promises unparalleled networking opportunities, drawing a diverse audience of potential customers, Travel-trade, and corporate partners. Hyderabad’s tourism future looks bright, with ongoing infrastructure developments and a strong commitment to peerless growth. The city’s allure is evident in a steady increase in tourist numbers, contributing significantly to its economic growth. Beyond being a cost-effective means to engage a targeted audience, this event is a strategic move that enhances brand recognition and delivers a sustained brand recall.”
The Capital of Telangana, Hyderabad is a heady mixture of heritage, traditional hospitality, and now a thriving industrial base. A city that led to Microsoft setting up its first overseas software development base has emerged as one of the fastest-growing business destinations in the country. Hyderabad has developed in its own right a destination of investment and a city of unmatched market potential. Hyderabad since the last decade or so has made tremendous strides in the fields of Information Technology, and Telecommunications; in fact, it is the most wired city in the country.
An International Airport makes Hyderabad an ideal base to market International Tourism products and services. An affluent and educated middle class with disposable income, thanks to the boom in the industrial sector of Telangana has provided a perfect market segment for world-class tourism products.
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