Government of India has targeted to increase India’s share of Foreign Tourist Arrivals in world’s International tourist arrivals to 1% by 2020 and increase to 2% by 2025. The share of India’s Foreign Tourist Arrivals (FTAs) in world’s International Tourist Arrivals during 2016 was 0.71%, whereas the share of India’s International Tourist Arrivals (which includes Foreign Tourist Arrivals and arrival of Non Resident Nationals) in world’s International Tourist Arrivals during 2016 was 1.18%.
Ministry of Tourism has two flagship schemes viz. Swadesh Darshan -Integrated Development of Theme Based Tourist Circuits, and PRASHAD-Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive for creation of tourism infrastructure and thereby generating pro-tourism culture in the people. A sum of Rs.5638.87 crore has been sanctioned for a total of 67 projects under various thematic circuits of the Swadesh Darshan scheme. The diverse tourist attractions of the country which includes the large gamut of experiences available in the evening, evening Cruises, Illumination of Monuments, Sound and Light Shows, Evening Arti, Night Bazaars, Fairs are also in the list for Promotion.
To reinforce the spirit of “Adithi devo Bhava” Ministry has launched Social Awareness Media Campaigns and Thematic creatives on different Niche products on Yoga, Medical Tourism, Golf Tourism, Fashion, RiverCruises, Cuisine, Wild Life, Heritage Sites have also been produced.
