Innovative technology and immersive storytelling experiences are at the forefront

Rajiv Bhalla, Managing Director India & Vice President Large Video Wall Experience (APAC) at Barco

“Tourism has witnessed a robust rebound, and there is a renewed appetite for holidays and travel. Post-pandemic, we are seeing an increased focus and investments in digital technology. With live events and sound and light shows making a strong comeback at major tourist destinations, this is an opportunity for the industry, and travellers alike, to rethink and reimagine tourism in a sustainable and fulfilling manner. Innovative technology and immersive storytelling experiences are at the forefront of this revolution and Barco is a leader in projection mapping enabling strong storytelling and all-around entertainment with immersive experiences. From Akshardham Temple in Delhi to the Museum of the Future in Dubai, and the Niagara Fall splendour in Canada, Barco is an integral part of appealing visual narratives globally. We are bullish on the projection mapping space and foresee the segment registering high double-digit growth in the next year. Currently, we are working across several sites in India and with the new tourism policy kicking in, we hope to increase the number substantially. This World Tourism Day, Barco reiterates its commitment to powering eco-friendly tourism, while promoting digital innovation and technology in all our ventures and look forward to a world united by the love for travelling and experiencing new realities.”

Barco is a global technology leader, headquartered in Kortrijk (Belgium), which develops networked visualization solutions for the entertainment, enterprise, and healthcare markets. Barco’s solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; foster knowledge sharing and smart decision-making in organizations, and help hospitals provide their patients with the best possible healthcare. 

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