ITB Asia 2021 marks a successful conclusion with an impressive 42,100 business meetings and exchanges were recorded throughout the week, representing an increase of 31 percent from 2020. For the first time, Asia’s leading travel trade show spanned an entire week, and as usual covered both current and forward-looking leisure, MICE, corporate travel, and travel technology topics.
The event hosted over 900 buyers and 400 sponsors & exhibitors from around the world who participated in the show’s vibrant agenda of conferences and networking sessions, supported by leading global companies and destinations, including Best Western Hotels & Resorts, Busan Tourism Organisation, Business Events Perth, Danang Center for Tourism Promotion, Department of Information and Tourism, Taipei City Government, Far East Hospitality, Frasers Hospitality, Goyang Convention Bureau, Gyeonggi Tourism Organisation, Jeju Convention Bureau, Leningrad Region, Los Angeles Tourism and Convention Bureau, Madhya Pradesh Tourism Organisation, Melbourne Convention Bureau, Melia Hotels Group, St. Petersburg Convention Bureau, United Airlines, Worldhotels Collection, Wyndham Hotels & Resorts, and Yokohama Convention Bureau.
The show featured more than 3,200 exhibitor showcases, creating a favorable marketplace for buyers and sellers to engage in meaningful business meetings and discussions. Asia’s leading travel trade show, which was eagerly awaited by the industry, was hosted virtually on the well-established online platform, ITB Community in Asia (ITB Community).
Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia shared: “We are proud that with this year’s virtual ITB Asia, we were once again able to provide a unique meeting platform for the travel industry is surely one of the most challenging times. I am very pleased with the outcome of the show. Building on our experience with the virtual edition last year, we were able to further expand the event format and give our clients more opportunities for interactive engagements with the travel community. We look forward to welcoming the industry back in person in Singapore from 19 – 21 October 2022, bringing back human connections through face-to-face business meetings and networking sessions. I would also like to take this opportunity to sincerely thank this year’s Elite Partners, Berlin Brandenburg Airport (BER) and the Saudi Tourism Authority, for their support and cooperation over the past months”.
Under the overarching theme of “The Decade Ahead: Braving New Realities in Travel”, this year’s conference programme delivered captivating insights on how to lead the industry towards recovery and growth, setting the tone for the changes that the industry is likely to see in the next months. Over 150 key industry experts delivered fascinating insights at the keynote sessions, as well as focused topics for the MICE and Corporate segment, Leisure Travel, the Travel Tech space and Tours, Activities & Attractions amongst others.
With the virtual format of the trade show, over 250 sessions have been made available on-demand for all registered delegates to view and watch again till 28 November 2021. Next year’s ITB Asia will take place as an in-person event in Singapore from 19-21 October 2022.
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