Asia’s Largest Travel Trade Show, ITB Asia 2021, will be an all-virtual event with the physical show postponed to 2022. Messe Berlin (Singapore) announces the complete digitalisation of ITB Asia, set to go virtual from 25 – 29 October 2021. After close observations of international developments of the COVID-19 pandemic and extensive conversations with local authorities and partners, the show organisers made the difficult decision to move the show completely virtual. The decision is made as Singapore moves to Phase 3 (heightened alert)[1] where the current limit for MICE events is set at 250 attendees.
In addition, the recent surge in COVID-19 infections in the Asia-Pacific region has dimmed the positive outlook for the aviation sector, undermining previous optimism among travellers as regional countries tighten border controls and travel restrictions to control the spread of the virus. Therefore, after careful consideration, Messe Berlin (Singapore) concludes to postpone the physical ITB Asia to 2022 and hold this year’s event virtually.
“Our team is committed to bringing a hybrid concept of ITB Asia, MICE Show Asia, and Travel Tech Asia for the travel trade industry coming October. However, global health and travel uncertainties accompanied by the rapid emergence of new COVID-19 variants had halted our efforts. The hybrid concept garnered an excellent response with over 600 confirmed exhibitors, but it has become apparent that international delegates are unable to reasonably plan their participation and travel arrangements. Therefore, with a good lead time this year we will conduct the show virtually, offering international delegates a stronger digital platform for B2B networking, learning, and knowledge sharing,” said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia.
ITB Asia Virtual, held virtually the second year in a row, will once again be hosted on ITB Community in Asia. The virtual event previously concluded with record-breaking participation of almost 35,000 travel professionals tuning in. Organisers are expecting an even stronger response this year with the long lead time and as countries around the world plan for tourism recovery.
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