In splendid global recognition, at ITB, the world’s biggest travel show, Kerala Tourism bagged the Silver Star in the Campaign International category for the “Come Together in Kerala” marketing campaign at the Golden City Gate Awards 2025 at ITB Berlin on March 5.
It also received the Excellent Award in the Music International category for its outstanding music video, ‘Shubha Mangalyam – Weddings in Kerala’.
The awards were presented by Mr Wolfgang Jo Huschert, President of the Jury of the “Golden City Gate Award. Mr. Vishnuraj P. IAS, Additional Director (General) of Kerala Tourism received the award at an impressive function in Berlin, the capital city of Germany.
The ‘Come Together in Kerala’ campaign is designed to encourage urban families to disconnect from their hectic routines and reconnect in Kerala’s serene landscapes. Utilizing a mix of print, digital, radio, and social media platforms, it effectively positions Kerala as the ideal family getaway.
The innovative campaign, which resonated deeply with audiences, features emotional storytelling through videos like Yeh Dooriyan and Saath Saath, along with vibrant print ads showcasing Kerala’s diverse experiences.
Mr. P A Mohamed Riyas, Tourism Minister of Kerala said, “The prestigious awards are a solid reaffirmation of Kerala Tourism’s continued efforts to launch marketing campaigns of international standards. The fact is the ‘Come Together in Kerala’ campaign, a signpost of creative brilliance, played a significant role in record-breaking domestic tourist arrivals in 2023, vindicating its status as a top travel destination.”
The minister said the award for music video ‘Shubha Mangalyam – Weddings in Kerala’, will promote the charm of Kerala across the globe and showcase Kerala as an ultimate Wedding Destination.
The eye-catching and melodious three-language romantic video song by renowned Indian-American singer Vidya Vox on weddings in Kerala garnered over a million views on YouTube in just two months after its launch, highlighting the state’s irresistible appeal as a destination for marriage and honeymooners. The three-and-a-half-minute ‘Shubha Mangalyam’ video, featuring lyrics in English, Hindi and Malayalam, portrays a non-Malayali couple celebrating their wedding in Kerala and enjoying the picturesque charm of the southern state.
Vidya Vox completed this lilting music track — a unique mash-up of western pop with Indian classical — in collaboration with Kerala Tourism. Shot across south-central Kerala’s scenic landscapes of Alappuzha backwaters, Vagamon hills and Marari beach, the video stands out for its catchy melody and spectacular visuals. It has garnered popularity across other social media platforms such as Facebook, Instagram, and Twitter.
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