The 7th edition of Kerala Blog Express was flagged off by Mr. Riyas Tourism Minister of Kerala. KBE aims to inspire and invite travelers from around the world to get first-hand experience of the magic of Kerala Mr. Riyas said KBE is a celebration of Kerala’s natural beauty and cultural heritage and warm hospitality.
KBE is a unique campaign initiated by Kerala Tourism that sets top travel bloggers from across the globe on a two-week-long road trip across the state. As they travel on a luxury bus, exploring curated destinations in Kerala over two weeks, they will create stories and other content for social media platforms.
Around 30 renowned content creators have been chosen from a pool of talented applicants for KBE and they will record their inspiring experiences of travelling through Kerala, interacting with locals, relishing the rich and diverse cuisine, and immersing themselves in Kerala’s unique cultural realm.
According to Mr. Riyas, the annual event, organized by the Department of Tourism, promises an extraordinary journey through the captivating landscapes and cultural wonders of Kerala.
“The unique trip invites influential storytellers from around the world for embarking on a two-week-long adventure showcasing the essence of God’s Own Country. They will experience the state’s stunning backwaters, pristine beaches, lush green hills, rich heritage, and vibrant traditions,” he said.
He said the customized KBE luxury coach festooned with Kerala Tourism’s campaign logo and message will travel the length and breadth of Kerala, creating a perfect visual presence and it will serve as a travelling ambassador.
The Minister said Kerala Tourism has meticulously planned a diverse range of activities and experiences showcasing the true essence of Kerala.
Two of the travel bloggers are Indians and others are from Argentina, Australia, Belgium, Brazil, Bulgaria, Chile, Italy, Romania, the USA, UK, Netherlands, Canada, Kenya, South Africa, Malaysia, Indonesia, New Zealand, Turkey, and Colombia.
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