Kerala Tourism Department has launched a mobile app that ensures hassle-free travel for tourists coming to Kerala and giving them an opportunity to discover unexplored attractions themselves and record their impressions during the visit. Mr. Mohanlal, Malayalam film star, unveiled the app at The Raviz, Kovalam, in the presence of Mr.P A Mohamed Riyas., Minister for Tourism, Govt of Kerala, Dr. Venu V, IAS, Additional Chief Secretary, Kerala Tourism, was also present.
“Besides providing all information about destinations and services at your fingertips, a key feature of this app is that it identifies unexplored destinations in all panchayats in Kerala. It will help attract local tourist spots to grab global attention”, Mr. Mohamed Riyas said. Mr. Mohanlal said that the launch of the app would be a blessing for travelers, who would like to explore God’s Own Country extensively. Dr. Venu said that the app was designed with a view to providing all services to tourists. “Tourism Minister’s direct contribution was there during the preparation of this user-friendly app. It has the facility to add user-generated content, and thus, going forward, it can give a kind of modular growth.” The in-progress app is designed in such a way that a visitor gets the opportunity to write about any unexplored destinations and experiences through the option ‘Create Story’. The app will be further upgraded with more innovative features within six months. In the next phase of the app, tourists can make enquiries using the ‘Voice Assistant’ facility, which will give answers through voice, eliminating the difficulty in typing letters. Moreover, the app makes the current toilet mapping activities very fast as it helps those travelling inside Kerala to find out safe and hygienic restrooms nearby.
Tourists can also explore restaurants and eateries that offer delicious Kerala cuisine and relish local flavors as per their choice. With the application of cutting-edge technologies like augmented reality in the future, the app will have the dimensions of a gaming station and it will draw a tremendous response from travelers across the world. Giving added thrust to Kerala’s successful Responsible Initiative initiative, the app also enables tourists to experience the community driven model in its totality and will also help local communities to showcase their ethnic products globally.
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