In a massive affirmation of its exemplary activities aimed at promoting Responsible Tourism during the challenging times of the COVID-19 pandemic, Kerala Tourism has been bestowed the coveted ‘Highly Commended’ Award by World Travel Mart London.
Kerala’s Responsible Tourism (RT) Mission received this recognition in the category of ‘Meaningful Connections’.
The RT Mission received the award for its innovative work on ‘Wok at Home Videos’ and storytelling audio and video series produced and presented by various Mission units in the state during the pandemic that has posed multiple challenges to the tourism sector.
The Work at Home Videos have been developed by RT Mission entrepreneurs with a message to stay home safely during the lockdown but not to despair and to adopt measures to effectively prevent the spread of the COVID-19. The videos also make an impassioned appeal to the tourists visiting Kerala to see their activities as soon as the pandemic-triggered issues are brought under control.
“The award proves that the RT Mission is becoming a driving force in sharing innovative ideas and ensuring public participation in the tourism sector,” said Mr.Kadakampally Surendran, Tourism Minister Govt of Kerala..
Mrs.. Rani George, Secretary, Kerala Tourism said “The Mission has played a significant role in the tourism sector during the pandemic. “This is a morale-boosting recognition that celebrates the best-in-class of global travel and tourism industry,” she added.
Mr. P. Bala Kiran, Director, Kerala Tourism congratulated all the RT Mission unit members in Kerala for this sterling achievement and sustainable tourism activities in the most adverse circumstances.
The award jury said it was the most popular intervention in the world to give confidence to entrepreneurs and tourists who are reeling from the epidemic. “The move sends a message that any crisis can be overcome by working with one mind,” it noted.
This is the 5th International Award for the Responsible Tourism Mission since its formation in 2017. The Mission has also won three National Awards.
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