Mr. M.A. Yusuff Ali, the richest Malayalee businessman in the world and Chairman of Lulu Group International, has redefined Kerala’s tourism landscape with visionary investments that have positioned the state on the global map for luxury hospitality, MICE (Meetings, Incentives, Conferences, Exhibitions), and destination weddings.
From pioneering world-class shopping malls across India and the Middle East to transforming the hospitality narrative in Kerala, Yusuff Ali’s contributions are unparalleled in both scale and impact. His strategic entry into Kerala’s hospitality sector marked a turning point – ushering in a new era of global-standard hotels, expansive convention centres, and luxury experiences.
A Game-Changing Entry into Kerala’s Hospitality Scene
Yusuff Ali’s entry into Kerala’s tourism sector came relatively late compared to other Kerala-born NRI investors, but it was nothing short of spectacular. In the late 2000s, he established the Lulu International Convention Centre in his home district of Thrissur, initially offering limited room accommodation. Partnering with Hyatt, he went on to launch a portfolio of world-class hotels and convention centres, transforming the landscape of MICE tourism and luxury travel in “God’s Own Country.”
His investments are the largest ever made in the history of Kerala tourism, consistently drawing high-profile global events, government conventions, industry summits, and celebrity weddings – making Kerala a preferred destination for both business and celebration.
Flagship Icon: Grand Hyatt Kochi Bolgatty & Lulu International Convention Centre
At the heart of this transformation stands the majestic Grand Hyatt Kochi Bolgatty, set along the serene Vembanad Lake. Adjacent to it is the Lulu International Convention Centre, South India’s largest integrated luxury convention destination.
This architectural landmark has hosted major international conclaves, policy dialogues, investment summits, and grand-scale weddings. The property not only elevated Kochi’s global brand but also set new benchmarks for luxury MICE infrastructure across India.
Expanding the Footprint: Hyatt Regency Thrissur & Hyatt Regency Trivandrum
Building on Kochi’s success, Lulu Group launched Hyatt Regency Thrissur, complete with another iconic Lulu Convention Centre. It has quickly become Kerala’s most sought-after destination wedding venue, attracting industrialists, celebrities, and high-net-worth families for lavish celebrations.
In the capital city, Hyatt Regency Trivandrum has emerged as a premier address in the state’s power corridor. With state-of-the-art meeting spaces, banquets, and fine dining, it regularly hosts key government events, policy summits, and high-profile weddings, cementing its status as the go-to venue for dignitaries and elite social gatherings in South Kerala.
A Portfolio of Excellence: Marriott Hotels in Kochi
Yusuff Ali’s hospitality vision extends well beyond Hyatt. The Lulu Group also owns an impressive lineup of Marriott-branded properties, including: Kochi Marriott Hotel – A landmark near Lulu Mall, popular with business travellers and wedding guests. Courtyard by Marriott, Kochi International Airport – The preferred choice for transit passengers, airline crews, and corporate meetings.The Muziris, a Tribute Portfolio Hotel by Marriott- Showcasing Kerala’s cultural heritage, catering to both leisure and spiritual tourism in the historic Kodungallur region.
Together, these properties enhance Kerala’s appeal as a seamless blend of business, culture, and leisure tourism.
Leadership Behind the Vision
The Marriott properties in Kerala fall under Lulu Group’s hospitality investment firm, Twenty14 Holdings, led by Mr. Adeeb Ahamed, who also heads Lulu Financial Holdings. Twenty14 Holdings’ global portfolio includes the historic Great Scotland Yard Hotel in London, managed under Hyatt’s Unbound Collection.
At the operational helm is Mr. M.A. Ashraf Ali, Executive Director of Lulu Group, whose strategic foresight and hands-on leadership have been crucial to executing the group’s bold vision for Kerala. Under his stewardship, Lulu’s hotels and convention centres have achieved global recognition for service excellence, design innovation, and guest satisfaction.
In May 2025, industry veteran Mr. Rahul Rajwas appointed Head of Hospitality for Lulu Group India, tasked with strengthening the group’s presence in the Indian hospitality market and driving future expansion.
Putting Kerala on the Global Tourism Map
From hosting world leaders and celebrities to facilitating policy-level discussions and grand weddings, M.A. Yusuff Ali’s hospitality ventures have redefined what’s possible in Kerala’s tourism sector. His projects have generated thousands of jobs, strengthened infrastructure, and showcased Kerala’s potential as a premium global destination.
A Legacy of Vision and Excellence
As Kerala’s tourism ecosystem continues to grow, M.A. Yusuff Ali’s legacy stands as a testament to what visionary leadership, global standards, and unwavering commitment can achieve. His investments have built not just properties, but destinations – shaping dreams, driving economic growth, and securing Kerala’s place in the global hospitality spotlight.
Also Read
Dr. B. Ravi Pillai: The Architect of Kerala’s Iconic MICE & Destination Wedding Empire
Watch on Youtube
