In a groundbreaking move, Cleartrip has enlisted the legendary cricketer Mahendra Singh Dhoni as its brand ambassador. Dhoni, fondly known as Captain Cool, made a stellar debut in Cleartrip’s latest advertisement, donning three quirky personas – a pilot, darbaan (guard), and a traveller. Through these avatars, he extends an invitation to first-time users to embark on their travel adventures with Cleartrip and unlock exciting offers and unmatched flexibility in flight, hotel, and bus bookings, all under the brand’s promise – ‘ClearChoice’.
The timing of this campaign couldn’t be more perfect, as it coincides with the onset of the summer travel season, enticing a whole new set of travellers to explore Cleartrip’s offerings. The ad film resonates with Cleartrip’s vision of expanding its market presence and reaching a broader demographic. It introduces viewers to the brand’s unique value proposition through relatable moments that every traveller can identify with.
The campaign emphasizes common pain points faced by travellers, particularly regarding last-minute cancellations and modifications. Dhoni, in his trademark style, assures users that booking journeys with Cleartrip is stress-free and flexible.
What sets this campaign apart is Cleartrip’s bold assertion that new customers are indeed fortunate if they haven’t yet booked with them. This unconventional and thought-provoking approach reflects Cleartrip’s penchant for disruptive marketing strategies.
The offers unveiled in conjunction with this campaign are Domestic Flights: Flat INR 777 off + earn 500 Supercoins on first domestic flight booking., International Flights: Flat 10% off + earn 500 SuperCoins on first international flight booking, Domestic Hotels: Flat 25% off on first booking., International Hotels: Flat Rs.2000 off on first booking, Hotel cancellations right before check-in start at just Rs.49.Lowest rates in the industry for rescheduling and cancelling flights, and Flat 15% off on bus bookings.
Expressing his enthusiasm about the collaboration, Mahendra Singh Dhoni stated, “Throughout my career, travelling across continents, I have been a true globetrotter and discovered my love for travel. After so many years, travel has become something I look forward to. I couldn’t be more thrilled to come onboard Cleartrip, a brand that mirrors what travel should be like – fun, memorable and meaningful.”
Prahlad Krishnamurthi, Chief Business Officer of Cleartrip, commented, “At Cleartrip, our fundamental aim is to democratize travel through superior offerings and unprecedented flexibility. Our latest campaign with Mahendra Singh Dhoni, an iconic figure with universal appeal, is to invite new users to come onboard Cleartrip and experience travel like never before.”
With Mahendra Singh Dhoni at the helm, Cleartrip is set to redefine the travel landscape, offering travellers across the country a seamless, transparent, and enjoyable journey experience.
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