Demystified RMS Solution for Hoteliers Maxim Revenue Management Solutions (MaximRMS), a world leader in pricing, forecasting and profit optimisation technology for the hospitality industry, and RezNext, a leading real-time distribution technology company, are pleased to announce their strategic partnership. Through this partnership, RezNext is distributing a custom-tailored version of the MaximRMS e.FLEX revenue management system throughout India, Middle East, North Africa and Southeast Asia, named “ReV powered by Maxim”. The MaximRMS revenue management system is fully integrated with the complete suite of RezNext products. Mike Kistner, Chief Executive Officer, RezNext Global Solutions, said “Revenue management, especially in emerging markets like India has been mostly adopted by the large chains and 5 star properties. With this partnership with Maxim, we are demystifying revenue management by providing a simple technology solution that can provide the most advanced analytics. ReV powered by Maxim will empower revenue managers across all star categories of hotels to understand demand periods better, identify booking pace and leverage recommendations to optimise revenue. The solution is fully integrated with PMS, GDS and OTA channels, along with competitive, reputation, and other data streams. Adding our own custom-tailored revenue management product directly addresses our local market’s needs, helping hotels become more profitable and make better pricing and distribution decisions.”According to Steven Gelb, CEO of MaximRMS, “We are excited to expand our worldwide reach by welcoming RezNext to our strategic partners program. RezNext offers industry leading distribution technology, local market knowledge and presence. We are very happy that RezNext has chosen the MaximRMS technology as their revenue management solution.” Features and Benefits of these revenue management system includes, increase in profit, time saving, and making the customer competitive. The newest version of the system has the unique ability to dynamically respond to emerging travel trends, price sensitive distribution channels, competitive position, and complex customer segmentation. Operators using MaximRMS have been able to outpace their competitive sets on average over 25%.