Ms Cholada Siddhivarn has been appointed as director of the Tourism Authority of Thailand in Mumbai. She will cover western and southern India as well as Sri Lanka and the Maldives.
Ms. Cholada Siddhivarn was previously the director of Europe, Africa, Middle East and the Americas Marketing Group at TAT head office. Over 20 years of vast experience with Tourism Authority of Thailand since 1996 Ms Cholada Siddhivarn will continue to promote Thailand by boosting arrivals from India to Thailand in the coming years.
Thailand crossed the 1.2 million mark for Indian tourist arrivals in 2017 and registered a total of 1,294,790 arrivals marking a year-on year growth of 20% per cent over the same period in 2016.
Talking on the occasion Ms. Cholada Siddhivarn quoted “I am very excited to take up this new opportunity and starting a fresh in the city of dreams-Mumbai. India is a very important country for Thailand in terms of tourism as well as trade. I look forward to encouraging women travelers, showcasing local experiences at the destination and boosting arrivals from India”.
She considers India to be one of the important markets for Thailand and hopes to showcase different aspects of Thailand to the Indian traveller.
