Leading travel technology provider, Mystifly, has announced a strategic collaboration with Google Cloud to drive growth and innovation in the travel technology sector. This partnership aims to address emerging challenges in airline distribution and infrastructure, shaping the future of air travel, and enhancing capabilities for airlines and travel sellers. The alliance with Google Cloud is poised to bolster the security, scalability, and agility of Mystifly’s air-selling technology.
The collaboration focuses on integrating Mystifly’s newly re-architected Smart Selling Platform (SSP) with Google’s cutting-edge cloud services and generative AI capabilities. As part of this transformative journey, Mystifly has selected Google Cloud as its preferred cloud provider and strategic partner.
Google Cloud and Mystifly will leverage their strengths in three key areas:
Collaborative Innovation Roadmap: A joint effort to create an innovative technology roadmap for the future of travel selling and distribution, emphasizing creativity and continuous learning. Mystifly will redesign its user experience (UX Revamp) to improve customer satisfaction and product engagement, introducing user-friendly signup processes, scalable parameters, enhanced feature discoverability, streamlined workflows, and competitive market advantage.
Infrastructure and Security: Mystifly’s platform infrastructure will utilize Google Cloud’s services and advanced security, enabling agile and flexible solution delivery. The adoption of Google Cloud-managed services will shape big data architecture, providing a Data Mesh platform for business intelligence and analytics, ensuring superior analytics and system performance through site reliability engineering practices.
Intelligent, Intuitive Travel Shopping: Mystifly will harness Google’s suite of cloud tools, analytics, and generative AI and ML to transform the travel shopping experience. Through intelligent caching, intelligent help, and an intelligent shop category, Mystifly aims to provide travel sellers with more flexibility and users with an intuitive travel shopping process.
Mystifly’s decision to migrate to Google Cloud stems from its recognition of Google Cloud’s best-in-class, fully-managed microservices solution, facilitating autoscaling and improving service velocity for customers.
Rajeev Kumar, CEO at Mystifly, stated, “Our partnership with Google Cloud supports Mystifly’s mission to modernize travel infrastructure across the entire ecosystem, delivering solutions that bridge old and new technologies and cater to the discerning needs of travelers and the efficiency of sellers and suppliers.”
Bikram Singh Bedi, Managing Director, Google Cloud, India, added, “This collaboration underscores our joint commitment to pushing the boundaries of innovation and providing exceptional experiences for travelers worldwide.”
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