Sarova Hotels & Resorts, a renowned chain of luxurious heritage hotels in Kenya, has significantly enhanced its presence in the Indian market by appointing AVIAREPS as its Sales and PR representative in India. With the expertise of AVIAREPS’ dedicated team of tourism professionals, the focus will be crafting and implementing innovative multi-channel promotional strategies to increase tourism from India. This strategic partnership marks an exciting new chapter in Sarova’s expansion efforts.
Sarova Hotels & Resorts, established in 1974, operates nine properties across Kenya, including iconic destinations like Sarova Stanley and Sarova Whitesands Beach Resort & Spa. With a legacy of culinary excellence and a commitment to providing unforgettable experiences, Sarova continues to set benchmarks in hospitality across the region.
From humble beginnings in 1972, Sarova’s founders built a dream imbibed with a deep respect for nature and community that lives in the company’s DNA. Behind the company is a beautiful history of families, friendship, and the power of will uniting to create Kenya’s leading, independently owned, exceptional breed of hotels and resorts.
As a historic part of Kenya’s hospitality industry, over decades Sarova has acquired a portfolio of exceptional properties. Sarova Hotels houses nine unique properties in prime locations, each harmoniously individual to its history and environment, fortified by a vision to impact surrounding communities and build a sustainable future.
Sarova’s commitment transcends traditional hospitality. The brand is deeply dedicated to nurturing talent, fostering inclusivity, and empowering local communities through meaningful employment and skill development opportunities. Their sustainability efforts, encompassing responsible waste management, water conservation, and renewable energy use, are all passionately focused on preserving Kenya’s breathtaking natural beauty for future generations.
Ms. Mita Vohra, Board Director of Sarova Hotels & Resorts, expressed, “Reflecting on Sarova’s 50-year journey, our vision has always extended beyond exceptional customer service to creating a holistic, community-focused, and environmentally friendly support system. With Africa’s allure for Indian travellers, we eagerly anticipate welcoming more visitors from India to experience Africa’s unique lifestyle and wildlife. This growing connection reinforces our dedication, and I am excited to share our rich heritage and natural beauty with our esteemed guests from India. Our wonderful partnership with AVIAREPS India and their valuable support in this venture will be a great opportunity to align with our goals.”
Ellona Pereira, General Manager of AVIAREPS India, stated, “We at AVIAREPS India are delighted to represent Sarova Hotels and Resorts, a brand renowned for its exceptional African hospitality. Our strategic efforts will focus on redefining Sarova’s presence in the Indian market, tapping into India’s growing travel appetite. By leveraging our market expertise and extensive network, our team at AVIAREPS will drive bookings through strategic sales efforts, craft targeted marketing campaigns to attract Indian travellers, and enhance the brand through our effective public relations. This partnership underscores our shared commitment to excellence and innovation in the hospitality industry. We look forward to a successful journey together, amplifying Sarova Hotels’ visibility and appeal in India.”
Founded in Germany in 1994 with an extensive office network that spans all six inhabited continents with 70 self-owned offices across 65 countries, the AVIAREPS Group is the world’s leading trade, airline, and tourism representation company with over 100 airlines and more than 150 tourism, hospitality, retail, and trade promotion clients in its portfolio.
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