Saudia has achieved a significant milestone, with its brand value climbing to an impressive $1.1 billion. This represents a remarkable 34% increase over the past year, underscoring the airline’s dedication to innovation and delivering exceptional service within the global aviation sector.
This substantial growth has been acknowledged by Brand Finance, a prominent independent brand valuation consultancy, in its comprehensive annual report on airline brands worldwide for 2025. The evaluation process for this report considers a range of factors, including business performance, strategic initiatives, and public perception, to determine a brand’s overall strength.
Several key accomplishments have fueled Saudia’s success. These include the Saudia Group’s landmark agreement with Airbus for 105 new aircraft, a move that significantly enhances its fleet capabilities. The airline also garnered immense public engagement across the Kingdom with its innovative BLVD Runway theme park. Further reinforcing its reputation for excellence, Saudia was recognized by Skytrax as the ‘World’s Most Improved Airline 2024’. The airline has also consistently maintained high On-Time Performance (OTP) rates and received numerous accolades for its outstanding guest experience.
Mr. Khaled Tash, Chief Marketing Officer of Saudia Group, commented on this achievement: “Reaching a brand value of $1 billion is a clear indication of our strategic initiatives and operational excellence, as well as the steadfast trust and loyalty of our passengers. At Saudia, we are committed to continually advancing aviation innovation, ensuring that every flight with us embodies our pursuit of excellence.”
It’s worth noting that Saudia first appeared in the Brand Finance Top 50 global airline brand value ranking in 2021, with an initial valuation of $506 million. In the four years since, the airline has more than doubled its brand value and now proudly holds the 32nd position in this prestigious global ranking.
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