The strategic partnership between the Italian Exhibition Group and Koelnmesse is taking off decisively. after Corrado Peraboni, CEO, IEG and Gerald Böse, President and CEO of Koelnmesse GmbH, have signed the Letter of Intent. In accordance with the memorandum of understanding of recent months, Sigep, the IEG event held every year at Rimini Expo Centre representing the excellence of Italian-made products in the gelato, artisan pastry, bakery, chocolate and coffee sectors, shall be extended to worldwide locations where editions of Koelnmesse’s food shows “powered by Anuga”, the leading global event for the food and beverage industry, are scheduled to take place, as well as to new markets that are potentially profitable for both IEG and Koelnmesse .
The Southern China international gelato, pastry, bakery and coffee trade show, is scheduled to take place from 19th-21st April 2023 at the World Exhibition & Convention Centre in the city of Shenzhen, where Sigep China will make its debut. It will be co-located with Anufood China – powered by Anuga, Koelnmesse’s leading food event in the south of China.
“With this agreement, Sigep, which is one of our flagship events, will strengthen its mission as the standard-bearer of Made in Italy food products in the world. Starting, together with Koelnmesse, from China, which is the main foreign market outlet for Italian exports. According to Istat (the Italian Statistics Institute), Made in Italy, had almost reached a turnover of 500 billion Euros at the end of August 2021, registered a double-digit increase in Beijing, equal to almost 20%.” said Corrado Peraboni, CEO of IEG.
“Only a few weeks after signing the global strategic partnership with IEG, we are now very pleased to further expand our cooperation with SIGEP in China. This enables us to offer our Chinese customers a wide range of services on the spot and to intensify our contact with them, even in times of COVID-related entry restrictions to Europe,” explains Gerald Böse President and CEO of Koelnmesse GmbH.
“Signs of interest in artisan gelato consumption are also coming from China in the Italian gelato parlour chain segment,” added Francesco Santa, IEG International Business Development Director, “which, according to Sistema Gelato, registered a 20% growth in the number of directly operated and/or affiliated points of sale in China in 2021, despite the pandemic. We will therefore arrive at the World Exhibition & Convention Centre in Shenzhen with excellent prospects.”
Italian Exhibition Group S.p.A . – a joint stock company listed on Euronext Milan, a regulated market organised and managed by Borsa Italiana S.p.A., has a consolidated Food & Beverage Network, a system of leading trade shows representing the Italian Hub for developing the global Out of Home Market.
Koelnmesse is an international leader in organising trade fairs in the food and beverage segment., Koelnmesse also stages numerous food trade fairs with different sector-specific areas of focus and content in further key markets across the world, including Brazil, China, India, Japan, Colombia, Thailand and the United Arab Emirates.
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