SOTC Travel Limited has teamed up with Mumbai Indians, one of the most beloved cricket teams, as an ‘Official Partner’ for the ongoing T20 cricket season. Under this collaboration, SOTC gains the rights to utilize imagery featuring Mumbai Indians’ players.
Marking SOTC’s 75th-year milestone, this partnership taps into India’s profound love for cricket, perfectly timed with the nation’s peak summer travel season. SOTC intends to leverage this alliance across various promotional channels, including print, digital, social media, point-of-sale, and activations.
Mr. Daniel D’souza, President & Country Head – Holidays, SOTC Travel Limited, expressed his enthusiasm about the partnership, stating, “At SOTC, we take immense pride in being an Indian-grown brand, nurtured by Indian entrepreneurship. To commemorate our rich legacy of 75 years, we have joined hands with Mumbai Indians – a powerhouse in the T20 franchise. Cricket and travel evoke strong emotions in India, and this iconic partnership seamlessly blends the thrill of cricket with the adventure of travel. Together with Mumbai Indians, we are delighted to champion the spirit of India, uniting hearts and inspiring dreams.”
This partnership between SOTC and Mumbai Indians not only celebrates their respective legacies but also promises to elevate the excitement for both cricket and travel enthusiasts across India.
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