Sri Lanka Tourism continues to expand its warm bilateral and cultural ties with its Indian counterparts by venturing into a series of Road Shows in key Indian cities from 24th – 28th April 2023. The first roadshow will be held in Chennai (24 April), followed by Cochin (26 April), and Bangalore (28 April). The roadshow focuses on promoting a myriad of tourism experiences while focusing on converting potential travellers to make bookings and highlighting the positive message that Sri Lanka is open for Leisure, Business, and MICE tourism.
A delegation of over 30 Sri Lankan Travel Agencies and hotels will be participating in this event, with the delegation being led by the Hon. Harin Fernando, Minister of Tourism accompanied by Mr. Chalaka Gajabahu, Chairman Sri Lanka Tourism Promotion Bureau, and Mr. Thisum Jayasuriya, Chairman Sri Lanka Convention Bureau, Ms. Shirani Herth, Junior Manager, Sri Lanka Tourism Promotion Bureau (SLTPB) and Ms. Malkanthi Welikla, Manager – Marketing, Sri Lanka Convention Bureau.
A touch of glamour will be added to these events with the participation of celebrities such as Cricket legend Sanath Jayasuriya. A dancing troupe specially flown in for this event will showcase Sri Lankan rich heritage of performing arts.
Hon. Harin Fernando, Minister of Tourism, said “Tourism in Sri Lanka over the last six months has been very interesting and promising. The last three months alone in 2023 from January to March has seen 8000 tourist arrivals a day, which is the highest since 2018″.
He further added, “Sri Lanka values the Indian outbound market and has been a key driver of arrivals into our country. Sri Lanka offers other than its rich heritage of 2500 years, a spectacular array of destinations and products such as wellness and yoga, beaches, shopping, cuisine, adventure, and wildlife. The added attraction for the Indian market is the very well-laid-out Ramayana circuit, which is an excellent religious travel initiative. The time is perfect to experience the warm hospitality of our people!”
Mr. Chalaka Gajabahu, Chairman Sri Lanka Tourism Promotion Bureau further added “Sri Lanka offers a complete destination for families and is a yearlong destination. Sri Lanka is also meeting the travel industry here in India to further establish the country as a go-to destination. We are here in India with our stakeholders representing hotels and resorts, destination management companies, and event management companies to reach out to our travel-trade partners in India to add value to a mutually fruitful relationship.”
Mr. Thisum Jayasuriya, Chairman Sri Lanka Convention Bureau said, “Sri Lanka is a promising MICE destination for meetings, Conferences & Incentives. The proximity and good Connectivity enhance the appeal of Sri Lanka as a cost-effective and attractive place for MICE travellers.”
India has generated over 80,000 tourist arrivals to the country so far and it is expected to double these numbers by 2023.
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