Indian Hotels Company (IHCL) has announced Maharaj Kumar Sahib Dr. Lakshyaraj Singh Mewar of Udaipur as the brand ambassador for its iconic Taj brand.
Mr. Parveen Chander Kumar, Executive Vice President of Sales & Marketing at IHCL, emphasized Taj’s longstanding role as a guardian of Indian heritage, stating, “For 120 years, Taj has been synonymous with India’s rich cultural legacy, shaping the hospitality landscape. This partnership with Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur underscores Taj’s commitment to showcasing and preserving India’s diverse cultural heritage.”
“Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur’s holistic approach to tourism development in Rajasthan, including empowering local communities, aligns perfectly with IHCL’s ESG+ framework, particularly our Paathya initiative aimed at bridging the industry’s employability gap by empowering youth with skills.” he continued,
With its presence in historic destinations like Udaipur, Jaipur, Jodhpur, Jaisalmer, Gwalior, Hyderabad, Varanasi, and Mumbai, Taj is deeply invested in conserving the cultural heritage of these regions.
Expressing his enthusiasm, Maharaj Kumar Sahib Dr. Lakshyaraj Singh Mewar of Udaipur said, “Taj has played a pivotal role in reviving India’s glorious past by restoring some of the country’s most cherished palaces dating back to the pre-independence era. I am honored to be associated with this illustrious brand and look forward to collaborating to promote India’s historic destinations and royal legacies, rooted in their communities.”
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