The Taiwan Tourism Bureau, through the concept of brand management, is committed to the planning and marketing all kinds of festivals in Taiwan. This year, among the myriad of international activities and events in the tourism calendar, known as “Time for Celebration – Taiwan Tourism Events”, and the launch of the “Summer Solstice 235” for the first time. The “Summer Solstice 235 (Fall in Love with me)“ refers to a series of activities that are a part of Taiwan’s summer festival campaign. Amongst these activities is “Chapter 2 of Taste Buds Travel the Tropic of Cancer – a Gourmet Voting Campaign”, which will be officially broadcasted on the “Taiwan Fun on the Tropic of Cancer” website （http://www.taiwan235n.tw/ ). The significance of “235” in the campaign name can be traced back to the fact that the Mandarin pronunciation of the numeric code “235” sounds like “fall in love with me”, which can then be interpreted to mean “fall in love with Taiwan.”
The online voting project consists of lists bearing the names of recommended delicacies belonging to areas that lie on the Tropic of Cancer, such as the East Coast, East RIft Valley, Ali Shan, Siraya, Southwest Cost, Penghu National Scenic Area and, Chiayi City and County. The recommended local cuisines include Aiyu, Xiancao, Cactus Ice, Mango Ice, Watermelon, Ginger Tomato, Alishan Coffee, Alishan Tea, Ruisui Fresh Milk and Smoked Food, all of which are very well-suited for the summer months. People are invited to participate in the online voting project by selecting which of these they feel best represents the “Summer Solstice Food” of Taiwan. Every voter is an active participant, and also has the chance to win beautiful prizes. As a follow-up to the voting event, the Taiwan Tourism Bureau will organise an event called “Happiness Frontline” that calls together all the people to come and join hands to celebrate and enjoy the “Champion Summer Solstice Food”.
“The Chapter 2 of Taste Buds Travel the Tropic of Cancer – Gourmet Voting Campaign ” began from 1st May was the second event in the Summer Solstice campaign. The series of activities,with the first event called “Famous Masters Share their Experiences“, invited the public for online vote, to share their thoughts to pick out the best local food at 23.5 degrees north latitude, and to highlight the unique geographical features of the Tropics and the Subtropics, that are divided by the Tropic of Cancer to find out the must-eat gourmet cuisines of Summer Solstice in Taiwan.
The highlight of the series of activities organised by the Taiwan Tourism Bureau was held at the Dongshi Fisherman’s Wharf in Chiayi where thousands of people joined in building together the “Happiness Frontline” by holding hands to make a human chain marking the Tropic of Cancer of Taiwan. In addition to these, the food which wins the championship of Summer Solstice were also provided to the public. The festivities do not end here and there is yet more in store for the enjoyment and good health of the people.
Intro: “Happiness Frontline” that calls together all the people to come and join hands to celebrate and enjoy the “Champion Summer Solstice Food”. Blurb: The recommended local cuisines include Aiyu, Xiancao, Cactus Ice, Mango Ice, Watermelon, Ginger Tomato, Alishan Coffee, Alishan Tea, Ruisui Fresh Milk and Smoked Food, all of which are very well-suited for the summer months
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