Thomas Cook (India) Ltd. has launched Holiday Basket – an innovative EMI-powered holiday solution, offering Indian travellers inflation-proof credit based holidays. Holiday basket aims to tap the growing aspirational travel demands of personal loans for travel purposes which grew by 55%, out of which 85% are millennials who believe in instant gratification even in travel.
The growing aspiration to travel twice in a year with one international long haul vacation and one domestic short-haul vacation; and the most preferred domestic destinations for a first time traveller include Andaman, Kerala, Ladakh, Goa, Himachal and the North East, and Bhutan, Thailand, Singapore, Mauritius, Dubai, Bali, Phuket, and Sri Lanka, as international choices are the two key insights on travel trends amongst Indians. Thomas Cook India conceptualized a one-of-a-kind product, Holiday Basket is based on these key insights and to address this high growth segment, with two variants, allowing consumers to enjoy four holidays in two years (two international and two domestic) in an alternate fashion, or two holidays in one year (one international and one domestic), by bearing just 20% of the package cost upfront and paying the remaining at a NO cost EMI through partners including Bajaj Finance Limited, Tata Capital Limited, and SanKash Private limited
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