A new initiative by WTTC to raise awareness of the wide-ranging social benefits of travel, asks travellers to think about the positive social impact that travel makes to people, places, and communities dependent upon the Travel & Tourism sector for their livelihoods. The major social media campaign has been launched by the WTTC also encourages people around the world to share stories of how tourism has made a difference and changed their lives.
The campaign strapline ‘Travel the world. Make a difference’, is inspired by the deeper positive socioeconomic and cultural benefits, which each and every trip can generate.
A specially made video to share the message will go online across social media platforms, asking travellers about their own journeys, which have had a profound impact on their lives and to share their stories using the hashtags #togetherintravel and #aworldofdifference.
It comes after WTTC’s drive to responsibly rekindle the wanderlust of travellers through its successful ‘Together in Travel’ campaign earlier this year, despite the multiple global challenges posed by the COVID-19 pandemic.
Ms. Gloria Guevara, WTTC President & CEO, said: “Travel gives us memories which last a lifetime and the most amazing experiences to share. But this is just half the story.
“Travel & Tourism has a hugely positive benefit upon the world, far beyond the immediate pleasure it brings to those who are able to explore and discover people, places, and amazing experiences for themselves.
“As our latest campaign shows, the social impact of Travel & Tourism can transform lives of all of those who depend on this sector, alleviate poverty, reduce inequality, protect wildlife and preserve cultures and communities around the globe. It plays a vital part in achieving wider developmental goals.
“We want to increase the awareness amongst travellers of the incredible extra benefits of travel, so they are more conscious that their actions and spending go further than they think, as well as how positive an impact every trip can have. Whilst we fully understand that many vulnerable people are unable to travel at this time, others can and will as soon as they are able to do so.
WTTC’s highly successful ‘Together in Travel’ campaign, which was launched in April this year, just as countries had introduced widespread global travel restrictions. Hundreds of thousands of people around the world shared their stories, which generated more than 80 million impressions.
https://tourismindiaonline.com/wttc-report-on-future-of-travel-tourism-in-a-post-covid-world/
https://www.youtube.com/watch?v=Un0Mqfz9jVU
