Mappls KOGO, a cutting-edge start-up aiming to build the world’s largest community-powered travel and experiences platform, has announced a new brand campaign called #unboxtheplanet. The brand has released teaser videos and images on social media with a Spaceman aptly named “the Kogonaut”, as the hero character coming back to planet Earth to rediscover it as never seen before.
The Kogonaut, an eclectic explorer in a spacesuit, will be an integral part of KOGO’s upcoming communication and messaging across platforms and will be used to create a distinctive ‘cultural identity’ for the community. The campaign is predominantly a digital campaign running across their social media handles with innovative hyper-personalized, passion-centric videos delivered to the audiences.
The Kogonaut is seen roaming the streets and exploring different experiences across Earth’s busiest and most scenic landscapes. With the #unboxtheplanet campaign, KOGO hopes to inspire and enable people to explore the world by making travel and experiences more relevant and discoverable. During the campaign, the Kogonaut will collaborate with the travel community, set major travel goals, recommend experiences, and show people how they can unbox the planet, one great experience at a time.
Speaking on this, Mr. Raj K Gopalakrishnan, CEO and Co-founder of Mappls KOGO said, “Every story needs a device. And what better device to use for a story about travel and discovery than a travel influencer in a space suit, looking at this planet with eyes of wonder? Since inception, our vision is to bring a travel tribe and inspire & enable them to discover new places and experiences in an engaging and gamified format.”
Mappls KOGO is a community-powered travel platform that runs on a new-gen currency called KOGOCOIN, which can be used to book and buy experiences, itineraries, hotels, and cool merch at the best prices. Users can supercharge their savings by getting the KOGO X membership, which enables them to earn and spend 3 times more KOGOCOIN than a regular user.
Mr. Praveer Kochhar, CPO and Co-Founder of Mappls KOGO add, “Every essence of KOGO has been designed to unbox excitement, exhilaration, inspiration, happiness, and fun for our community of users. The Kogonaut is everyone who’s here, unboxing the planet in their way.”
The KOGO marketplace has over 8,00,000+ hotels, experiences, stores, and services – and continues to expand its network for people to keep unboxing the planet.
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