The India International Travel Mart (IITM) is being held in Bengaluru from 28 – 30 July 2023 at Tripura Vasini Hall, Palace Grounds. The Travel Mart was inaugurated by Mr. HK Patil, Minister for Tourism, Parliament Affairs and Law, Govt. of Karnataka, in the presence of, Ms. Rakhee Gupta Bhandari, IAS, Principal Secretary, Department of Tourism & Cultural Affairs, Govt. of Punjab, Mr. Anil Kumar Sahu, IFS Managing Director, Chhattisgarh Tourism Board, Mr. Nanda Kishore, IFS Managing Director, Bihar State Tourism Development Corporation, Mr. Manoj Kumar, IFS, Managing Director, Jungle Lodges and Resorts and Mysore Sales International Limited, Mr. K Syamaraju, President, South India Hotel & Restaurant Association and Karnataka Tourism Society, and other travel industry veterans.
While speaking at the Inauguration of ‘India International Travel Mart’ (IITM) which facilitated interaction between the tourism industry and corporate buyers, customers, and travel traders, Mr.HK Patil, said that the platform presented an opportunity to showcase Karnataka as a premier travel destination.
He further said that Thursday marked a significant milestone with the first meeting of the empowered committee of tourism where travel proposals worth ₹300 crore investment were cleared. This fuels job opportunities for the underprivileged,”
With over 400 exhibitors from various travel-trade organizations and tourism boards from 20 Indian states and 15 international destinations. IITM showcased a variety of spheres such as pilgrimages, adventures, culture and heritage, beaches, Wildlife, hill stations, and many more. The event offered a range of holiday options right from pursuing the One Horned Indian Rhinoceros to the desert festivals of Rajasthan to the UNESCO World Heritage Sites of Karnataka. The content of diverse and exciting destinations on display added tremendous value to the holiday-seeking plans.
The ‘India International Travel Mart offers unparalleled networking opportunities to add more to their holiday portfolio. It is a unique opportunity for the travel trade to meet, network, negotiate and conduct business. The event is aimed at bringing the industry, face-to-face with the travel trade, corporate buyers as well as the end customer with requisite purchasing power.
As the world embraces sustainable practices, IITM takes strides to promote responsible tourism and wellness. The exhibition highlights eco-friendly initiatives, community-based tourism projects, and conservation efforts to protect India’s natural and cultural heritage. It encourages travellers to tread lightly and leave a positive footprint on the destinations they visit.
Sphere TravelMedia Director Rohit Hangal said “With the present ongoing recovery of tourism and with International Arrivals in India on a slower growth, ‘India International Travel Mart’ is the right event to provide an impetus to the Indian domestic tourism industry. The tourism stakeholders from the states of Karnataka, Rajasthan, Tamil Nadu, Maharashtra, Goa, Himachal Pradesh, Kerala, Uttarakhand, Uttar Pradesh many more destinations will be seen aggressively marketing their products. The event will be the perfect platform for those looking for packages across different genres, from religious travel, adventure, family holidays, and honeymoons, or even those looking for conference destinations for their companies”.
Sphere TravelMedia Director Sanjay Hakhu added: “As we recover from the pandemic to get back into business mode, India has emerged as one of the most interesting and productive countries for the travel industry both for leisure and business travel. The visitor profile is in a B2B B2C format and will have over ten-thousand visitors over three days. Post the pandemic and with international destinations opening up to receive Indian guests, the event will see travel companies offering attractive packages to holiday hotspots around the world!”
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