Indonesia, a tropical haven celebrated for its diverse landscapes and rich cultural heritage, is making a significant splash at ITB India 2025. The nation aims to attract 800,000 Indian visitors this year, positioning itself as a top choice for leisure, culture, and wellness.
Indonesia’s Deputy Minister for Marketing, Ms. Ni Made Ayu Marthini, highlighted the country’s focus on wellness tourism, stating, “Our participation at ITB India is not only about showcasing destinations, but also about inspiring Indian travellers to experience Indonesia in deeper, more meaningful ways.”
Indonesia’s presence at ITB India aims to capture a larger share of India’s rapidly expanding outbound travel market, which is projected to reach 29 million trips by 2025.
Ahead of the ITB India 2025, the three-day trade show, started on September 2nd, the Ministry of Tourism hosted Business networking sessions in Kolkata (August 27) and Bengaluru (August 29), where 29 Indonesian sellers connected directly with Indian buyers. The initiative aimed to unlock new partnerships and fuel demand for Indonesian tourism products across the subcontinent.
Ms. Marthini also emphasised that Indonesia is set to make a strong statement at ITB India 2025, bringing the spirit of Wonderful Indonesia to Mumbai and beyond.
“India is one of the fastest-growing outbound markets, and it is already our fifth-largest source of international arrivals,” said Dedi Ahmad Kurnia, Assistant Deputy for International Tourism Marketing I (Southeast, South & Central Asia), Ministry of Tourism of the Republic of Indonesia. “Through ITB India, we want to strengthen Indonesia’s brand positioning and ensure our destinations remain top-of-mind for Indian travelers.”
At ITB India 2025 (September 2–4, Jio World Convention Centre, Mumbai), the Wonderful Indonesia Pavilion has line up of 20 leading sellers from Jakarta, Bali, and Yogyakarta along with immersive experiences designed to captivate global buyers. Beyond Bali, Indonesia is spotlighting its 10 Priority Destinations—including Lake Toba, Borobudur, Bromo Tengger Semeru National Park, Raja Ampat, and Labuan Bajo—plus three emerging Regenerative Destinations: Bali, Jakarta, and Batam-Bintan.
Visitors will also discover Indonesia’s rich wellness heritage. The pavilion will showcase jamu, Indonesia’s traditional herbal drink, reimagined for modern lifestyles by Acaraki. Attendees can enjoy daily tastings, cultural performances, and hands-on workshops such as batik art, underlining how heritage and creativity merge to shape Indonesia’s unique tourism offerings.
“Indonesia is naturally aligned with wellness tourism thanks to its ancient healing traditions, diverse cultures, and breathtaking landscapes,” said Ni Made Ayu Marthini, Deputy Minister for Marketing, Ministry of Tourism of Republic of Indonesia. “Our participation at ITB India is not only about showcasing destinations, but also about inspiring Indian travellers to experience Indonesia in deeper, more meaningful ways.”
As India’s outbound travel market continues to surge, projected to hit 29 million international trips by 2025, Indonesia’s presence at ITB India underscores its commitment to becoming a leading destination for Indian tourists seeking nature, culture, and regenerative travel experiences.
Indonesia’s strategic approach at ITB India demonstrates its commitment to becoming a premier destination for Indian travelers seeking unique and regenerative travel experiences.
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