Tourism Malaysia hosted a pivotal strategic engagement session, bringing together its Overseas Directors from 29 full-fledged offices and four marketing representative offices, alongside key airline partners, to streamline and refine strategic action plans in gearing up for Visit Malaysia 2026 (VM2026).
The three-day event, held from 28 to 30 September, facilitated in-depth discussions on aligning international marketing efforts and strategising tourism promotion initiatives in key global markets, reinforcing Malaysia’s commitment to strengthening global tourism ties and enhancing its international outreach.
A special session with YB Dato Sri Tiong King Sing, Minister for Tourism, Arts and Culture, was also held, where he imparted his strategic mandate and key expectations for efforts to amplify Malaysia’s tourism presence globally.
Other highlights include town hall sessions with all divisions within Tourism Malaysia and key tourism-related agencies, such as the Malaysia Convention & Exhibition Bureau (MyCEB), Malaysia My Second Home (MM2H), the Policy Division (Culture) of MOTAC, and the National Film Development Corporation Malaysia (FINAS), to enhance inter-agency cooperation in promoting tourism through more cohesive and integrated initiatives.
A notable feature of the event was the breakout session with airlines, featuring an exclusive engagement with key airline partners and aviation stakeholders. Apart from three Malaysian-based carriers, 27 aviation industry players also participated in the B2B session, fostering direct discussions between the Overseas Directors and their representatives.
Datuk Manoharan Periasamy, Director General of Tourism Malaysia, emphasises the return on investment (ROI) and strategic airline collaboration in enhancing air connectivity, expanding route networks, and promoting Malaysia on the global stage.
“Visitor arrivals to Malaysia have demonstrated encouraging signs of recovery across various global regions. Notably, we have achieved full recovery in key markets across all regions, except for West Asia, Northern Africa, Southern Africa, and Western Africa. We remain committed to intensifying our efforts to stimulate growth in these regions and to achieving full recovery across all markets.”
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