On the behest of ATOAI, MOT announced 2018 as “The Year of Adventure Tourism”. The Association will spearhead various activities across the country to promote adventure travel to celebrate the year of adventure tourism. “The goal is to double the adventure travel in the country in the next two years,” Said Mr. Swadesh Kumar-President ATOAI on the announcement.
For past few years the focus of ATOAI has been creating widespread awareness about adventure tourism being one of the important facets of tourism in the country and the need to promote India as one of the most popular adventure tourism destinations in the world. India as an adventure tourism destination has grown in popularity both in the domestic and international market. The celebration of 2018 as Year of Adventure Tourism will greatly help in achieving the goals which ATOAI has set.
ATOAI is aiming to have a series of events, road shows in India and overseas, FAM trips for international adventure tour operators as well as travel media to mark the celebrations. ATOAI has already given a wish list to MOT for holding the events like India Adventure Summit in April 2018, ATTA- Adventure Next in Panchmarhi, Madhya Pradesh, and are also planning to bid for PATA Adventure Travel Mart and Conference in India to be held next year.