To showcase Kerala’s famed snake-boat race as a world class experience Government of Kerala has decided to form a Special Purpose Vehicle (SPV) to conduct IPL-model Champions’ Boat League (CBL) as an annual event in August-November.
Mr. Kadakampally Surendran, Minister for Tourism Govt of Kerala has disclosed the decision at a meeting of stakeholders, jointly held with Finance Minister Dr T M Thomas Isaac. The company, primarily intended to generate revenue through telecast rights, advertisements and sponsorships to conduct the premier event. The inaugural edition of the Champions’ Boat League (CBL) will get under way with the Nehru Trophy Boat Race on August 10 2019 at Punnamada Lake in Alappuzha.
The competitions in the CBL will start a week later at Pulinkunnu(Aug 17). In subsequent Saturdays, races will be conducted at Thazhathangadi(August 24), Piravam(Aug 31), Marine Drive(Sep 7), Kottappuram(Sep 14), Ponnani(Sep 21), Kainakari(Sep 28), Karuvatta(Oct 05), Kayamkulam(Oct 12) and Kallada(Oct 19), before concluding in a grand finale at the President’s Trophy Boat Race at Kollam on November 1, the Kerala state–formation day. All races will be held in the afternoon.The CBL winner will get a cash prize of Rs 25 lakh, while those finishing second and third can claim Rs 15 lakh and Rs 10 lakh respectively.
“This event is going to open a glorious chapter in the long history of boat races in Kerala as it will not only showcase this unique tradition to the whole world but also bring benefit to the entire spectrum of stakeholders,” Mr. Kadakampally Surendran, said at the meeting attended by representatives of boat owners, boat clubs and rower’ s associations.
The Minister also said the CBL has been conceived and planned as a world-class tourism product which will firm up Kerala on the international map, luring visitors during the monsoon season.
Dr. Thomas Isaac said the event has been structured in a commercial-friendly manner so as to bring advantage to the stakeholders who have kept up the tradition over a long period. “I am sure that in coming years, CBL will grab a prime spot in the international sporting calendar and TV channels will vie for telecasting it live”, Dr. Isaac said.
State Tourism Director Mr P Bala Kiran said negotiations have already begun with TV channels on the telecast rights of the event. The Champions’ Boat League (CBL) has been planned in the IPL format with the intention of making the celebratory races a unique experience for tourists and creating an international sporting atmosphere for the participant clubs and their oarsmen.
The Tourism Department has signed an MOU with a two-member consortium led by Delhi-based E Factor Entertainment Pvt Ltd for branding, promoting and marketing of the CBL. The other member of the consortium is AMP Communications Pvt Ltd, Mumbai.
Tourism India, India’s Travel & Tourism Magazine.
