KTM, India’s largest congregation of the tourism industry, seeks new ways to promote business. The 11th edition of the Kerala Travel Mart (KTM) will see an increased number of quality buyers from countries that have the potential to boost the state’s travel industry.
Announcing the event, which will be held at Kochi in September 2020 Mr. Kadakampally Surendran, Minister for Tourism said KTM 2020 will aim at exploring new markets for Champions Boat League (CBL), adventure tourism and MICE (Meetings, Incentives, Conventions and Exhibitions) along with finding excellent global buyers.
“KTM 2020 will be a four-day event starting on September 24, with two days packed with sessions involving international buyers, MICE operators and corporate houses. The remaining two days will be for domestic buyers,” Mr. Surendran said. The afternoon session on the final day will be open to the general public.
The venue will be Sagara and Samudrika convention centres of Cochin Port Trust at Willingdon Island. The focus on finding major buyers from across the globe comes in the continued pursuit of new kind of tourists at the national and international levels.
KTM 2020 will accord importance to the Kerala Tourism’s CBL modelled on IPL cricket. The three-month event being held at different venues in six districts of the state is currently halfway through. The 12-round CBL, with its final slated for November 23, has already wooed 10 lakh spectators.
Adventure tourism will be another priority area of KTM 2020. Kerala aims to boost its new products in activities such as trekking, mountaineering, river rafting, paragliding and off-roading.
Commenting on the tremendous support of the government to KTM, Mr Baby Mathew Somatheeram, President, KTM Society, said unlike in the past, the four-day schedule has been fixed for providing a platform for buyers and sellers to hold effective interactions.
Mr. Swaminathan S, Vice-President, KTM; Mr. Jose Pradeep, Secretary, KTM; Mr. Scaria Jose, Treasurer; former presidents of KTM Mr. E.M. Najeeb, Mr. Abraham George, and Mr. Riaz Ahamed; and managing committee members of KTM were also present.
A third segment to be promoted will be MICE tourism. Kerala is becoming a major destination for international conclaves, which aid MICE. Recently, the India Conventions Promotion Bureau opened a Kerala chapter.
https://www.youtube.com/watch?v=2UE1GtDo-zg&list=PLcjK_FEaQfQNi6dI8X3z5svMU7VuuDZrE&index=1
https://tourismindiaonline.com/jungle-lore-of-kerala-eravikulam-chinnar-2/
