The Ministry of Tourism, Government of India runs the “Adopt a Heritage: Apni Dharohar, Apni Pehchaan” project which is a collaborative effort by the Ministry of Tourism, Ministry of Culture, Archaeological Survey of India and State/ UTs Government for developing tourism amenities at heritage/ natural/ tourist sites spread across India for making them tourist friendly, in a planned and phased manner
Mr. Prahlad Singh Patel, Minister of State for Tourism and Culture (I/C) took a review meeting of the “Adopt a Heritage: Apni Dharohar, Apni Pehchaan” project last week in New Delhi. A detailed presentation was given about the present status and progress at various monuments. Mr. Prahlad Singh Patel laid emphasis on timely completion of projects and asked the officials to review the amenities proposed under the MoUs in discussion with the nodal departments from time to time. Mr. Yogendra Tripathi, Secretary Tourism; Ms. Meenakshi Sharma, DG Tourism; Ms. Sanjukta Mudgal, JS Culture, Ms. Rupinder Brar, ADG Tourism, and representatives of the Archaeological Survey of India were present in the meeting.
Mr.Prahlad Singh said that ‘Adopt a Heritage’ is a well-conceived initiative and hoped that by leveraging CSR, this project would help in providing the basic amenities such as cleanliness, safe drinking water, light, and sounds in the lesser-known monuments.
The project aims to encourage companies from public sector, private sector, trusts, NGOs, individuals and other stakeholders to become ‘Monument Mitras’ and take up the responsibility of developing and upgrading the basic and advanced tourist amenities at these sites as per their interest and viability in terms of a sustainable investment model under CSR. They would also look after the Operation & Maintenance of the same.
Under the project, 27 Memorandum of Understandings (MoUs) has been awarded to 12 Monument Mitras for twenty-five (25) sites and two (2) Technological interventions across India.
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