AVIAREPS, the global leader in aviation, tourism, and hospitality representation, has been awarded “World’s Leading Airline GSA” at the prestigious World Travel Awards 2025, cementing its position as the industry’s premier General Sales Agent.
The award ceremony, held in Bahrain on December 6th, recognized outstanding achievements across all sectors of the global travel, tourism, and hospitality industries. The accolade, voted on by tourism professionals worldwide, reflects the industry’s confidence in AVIAREPS’ leadership, expertise, and unwavering commitment to service excellence.
Operating from 76 offices across 71 countries, AVIAREPS has established itself as an indispensable partner for airlines seeking to expand their global reach and revenue generation capabilities. The company’s extensive international presence enables it to deliver localized market intelligence combined with the advantages of a truly global network.
Founded by Michael Gaebler in Munich, Germany, in 1994, AVIAREPS began with a clear vision to help airlines and destinations grow their business in an increasingly competitive marketplace. Over more than three decades, this ambition has evolved into a comprehensive service offering that has transformed the company into the world’s most trusted airline representation partner.
AVIAREPS’ core GSA services encompass comprehensive sales, marketing, reservations, and customer support solutions designed specifically for airlines seeking to establish or strengthen their presence in both established and emerging markets. The company’s approach combines strategic market entry planning with tactical execution, enabling airline partners to optimize commercial performance and build strong brand recognition across diverse geographical territories.
The company’s success stems from its ability to bridge global expertise with deep local market knowledge. This dual capability allows AVIAREPS to navigate the complexities of international aviation commerce while remaining attuned to regional market dynamics, regulatory environments, and consumer preferences. For airline partners, this translates into faster market penetration, enhanced revenue performance, and sustainable growth in target markets.
Accepting the award, Edgar Lacker, CEO of AVIAREPS, expressed his gratitude and pride in the achievement. “This award is an incredible honour and a testament to the passion, resilience, and dedication of our teams across the globe,” said Lacker. “For more than 30 years, we have been committed to delivering outstanding representation services that help our airline partners thrive in every market. Being recognized by industry professionals worldwide reinforces our mission, reminds us why we do what we do every day, and encourages us to aim even higher for the airlines we represent.”
The World Travel Awards, often described as the Oscars of the travel industry, represent the highest achievement in the sector. Recognition at this level signifies not only past performance but also the trust and respect AVIAREPS has earned from industry peers and partners globally.
This latest recognition as “World’s Leading Airline GSA” further solidifies AVIAREPS’ standing as the preferred partner for airlines worldwide seeking flexible, innovative, and performance-driven representation solutions. As the aviation industry continues to evolve and recover, AVIAREPS remains committed to providing the strategic support and operational excellence that enable airline partners to capitalize on emerging opportunities and navigate market challenges effectively.
The award underscores AVIAREPS’ ongoing commitment to innovation, service excellence, and partnership-driven success in the dynamic global aviation marketplace.
