Home of Luxury: Experience the world of Luxury Tourism

The Home of Luxury at ITB Berlin 2024 from 5 to 7 March, where the world of luxury tourism meets will provide a first-class platform for the luxury travel industry. Three  individually  tailored exhibition areas create a unique atmosphere for product presentations, meetings and events.

 Luxury travel providers and buyers can register until mid of february. On the exhibition grounds, the exhibition area at the Marshall Haus  serves as a platform for luxury products, services, negotiating business, and events. The exhibitors taking part in the Home of Luxury will be presented here from end of January.

The Home of Luxury comprises three exclusive, individually tailored exhibition areas: The Garden, The Nest and The Gallery. This is where luxury travel providers can present their company and products in a unique setting, meet luxury buyers in a secluded atmosphere, and conclude business deals. The Gallery is located next to a specially appointed lounge for handpicked members of the exclusive ITB Buyers Circle, to which only 1,000 senior buyers from the leisure, business travel and MICE sectors are admitted each year.

A comprehensive programme gives luxury travel providers and buyers an opportunity to exchange views on the latest developments in the luxury travel industry and take part in exclusive events. In addition to lectures, get-togethers, networking and speed dating events, the programme also includes a ‘Meet the Media’ event.

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