IHG Hotels & Resorts, is accelerating the growth of its premium brand, voco, in India with the signing of Voco Amritsar Airport.. The management agreement, signed with A.R Resorts & Hotels Pvt Ltd, brings forth a new 139-keys hotel scheduled to welcome travelers in December 2024.
Positioned as a premium experience, voco seamlessly blends the informality and charm of an individual hotel with the quality and reassurance of a globally recognized brand. The brand’s expansion in India has been noteworthy, with earlier openings in Jim Corbett, Gurugram, Mumbai, and Goa. This strategic growth aligns with IHG’s ambitious regional plans for the premium Voco brand.
voco offers guests a premium experience by seamlessly blending the informality and charm of an individual hotel with the quality and reassurance of a globally respected brand. As the first voco property in the state of Punjab, voco Amritsar Airport underlines the brand’s remarkable growth trajectory since its introduction in India earlier this year, with expansions in Jim Corbett, Gurugram, Mumbai, and Goa. This rapid expansion aligns with IHG’s ambitious regional growth strategy for the premium voco brand.
Amritsar, a vibrant city in the north Indian state of Punjab, is witnessing substantial growth and is among India’s busiest urban centers. With its rich cultural heritage and the presence of the Golden Temple, a significant pilgrimage site for Sikhism attracting over 100,000 visitors daily, Amritsar is a key destination for religious and leisure travelers alike.
Strategically located near the airport, voco Amritsar Airport will offer seamless connectivity to major cities across India. Its accessibility from commercial and residential areas of Amritsar makes it an ideal choice for business travelers seeking accommodation near corporate hubs, SMEs, and MICE venues.
Once operational, voco Amritsar Airport will cater to social gatherings and MICE events with 805 square meters of meeting space spread across five venues, including a ballroom. The hotel will feature three F&B outlets, an outdoor pool, a rejuvenating spa, and a well-equipped gym, providing a comprehensive experience for guests looking to unwind.
Mr. Sudeep Jain, Managing Director, South West Asia, IHG Hotels & Resorts, expressed excitement about expanding their premium offering in India and partnering with A.R Resorts & Hotels Pvt Ltd to introduce the brand in Punjab. He emphasized the constant demand for quality branded accommodations in Amritsar and expressed confidence that Voco Amritsar Airport will meet the needs of discerning travelers seeking a modern and comfortable hospitality experience.
Recognizing the growing potential of secondary markets in India, Jain reiterated IHG’s commitment to strategically expanding the presence of their global brands in partnership with the right collaborators in the country.
Mr. Gulsahil Singh, Managing Director, A.R Resorts & Hotels Pvt Ltd, expressed delight in partnering with IHG Hotels & Resorts, a trusted hospitality brand, to introduce the voco brand in Punjab. Singh is confident that Voco Amritsar Airport, with its prime location and premium facilities, will become an ideal choice for a diverse set of travelers visiting the city from across the globe.
We are bringing IHG’s premium brand, voco to the state of Punjab in India with the signing of voco Amritsar Airport! The 139-keys hotel is set to open its doors to guests in December 2024.
Testamenting significant interest from investors and the phenomenal success of the brand in India, this is the fifth voco hotel to be signed in the country in less than a year.
Offering world-class facilities and a vibrant guest experience, Voco Amritsar Airport will be situated in a prime location easily accessible from the airport as well as commercial and residential areas of Amritsar, making it an ideal choice for travelers with diverse hospitality needs.
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