Kerala Tourism is all set to promote the state’s monsoon tourism across West Asia to tap the up-and-coming market ahead of the summer vacation starting next month in the Gulf region.
The aggressive marketing campaign is aimed at wooing travellers to ‘God’s Own Country’ during July and August when the rainy season makes the state’s weather pleasant in contrast to the scorching Middle East. The campaign is expected to result in an influx of Arab tourists to the captivating landscape of Kerala, where the cool air makes the stay ideal for Ayurveda-based wellness as well.
The government has sanctioned Rs 7 crores to conduct the campaign focussing on airports in Dubai and Doha. Publicity is being carried out across the Gulf’s print, radio, and visual media.
As a prelude, Kerala Tourism showcased a wide range of its products and themes in Dubai last month during the 30th edition of Arabian Travel Market and conducted road shows in Riyadh, Dammam, and Muscat. Tourism MinisterMr. P.A. Mohamed Riyas said Kerala, having clocked a record arrival of domestic tourists, now targets to steeply raise the footfall of its foreign tourists. “This campaign aims to sustain the flow of tourists from the Middle East by providing them with a unique experience,” he added.
Kerala Tourism also plans to work out attractive packages for Arab tourists, who often turn up in large groups and spend their vacation in specific destinations
Also Read
67th TAAI Convention at Colombo
Watch on Youtube