The Pacific Asia Travel Association (PATA) has announced the names of the winners for the prestigious PATA Gold and Grand awards in various categories and Kerala Tourism has bagged the Award in Printed Marketing Campaign category, in a huge recognition of the government’s sustained efforts to position the state as a major global destination in the post-pandemic world.
Tourism Authority of Thailand (TAT) and the Designated Area for Sustainable Tourism Administration (DASTA) are among the 25 organisations and individuals to receive the prestigious 2022 PATA Grand and Gold Awards this year. TAT won a Gold Award for Digital Marketing Campaign for its #KhaoThaiContest while DASTA won the gold award in the Heritage category for its “Rejuvenating Ban Khok Mueang’s Heritage through a Sustainable Practise of Community-based Tourism” project.
Mr. P B Nooh IAS, Director, Kerala Tourism has received the award from Ms. Liz Ortiguera, CEO, PATA, and Ms. Maria Helena de Senna Fernandez, Director, Macao Government Tourism Office (MGTO) in a virtual ceremony.
“PATA Gold Award comes as a high honour for Kerala Tourism, which has stepped up efforts to market the state as a major global destination. It is also significant to note that this award comes shortly after Time magazine cited Kerala as one of the 50 extraordinary destinations to explore in 2022,” said Mr. PA Mohammed Riyas, Minister for Tourism, Government of Kerala.
“Our sustained marketing campaign has already started yielding results as the state has been witnessing a high footfall of both domestic and international visitors since the turn of this year,” Mr. Riyas added.
“PATA Grand Award is a huge affirmation of the brilliance of our marketing campaigns at a time when Kerala Tourism is poised to scale greater heights,” said Mr. K S Srinivas IAS, Principal Secretary, Kerala Tourism.
PATA Gold Awards, now in its 38th year, recognize the best in marketing, creativity, and innovation tailored for the Asia Pacific region and beyond. Staying current with industry trends and innovation, PATA updated its PATA Gold Awards programme by introducing two new categories, Tourism Destination Resilience (Global) and Tourism Destination Resilience (Asia Pacific).
In all, 25 individual awards for specific themes were awarded. All award recipients were honoured at the virtual PATA Gold Awards Ceremony on Friday, October 7, 2022.
Kerala has been featured prominently in national and international channels, newspapers, magazines, portals, and airport displays, helping the state to regain its reputation as a must-visit destination after the pandemic-triggered crisis.
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