The Pacific Asia Travel Association (PATA) Annual Summit 2021 will take place from April 27-29. with the theme “Reflect, Reconnect, Revive”.The virtual event is organised with the support of Platinum Sponsor, the Ras Al Khaimah Tourism Development Authority (RAKTDA), and Gold Sponsor, the Global Tourism Economy Forum.
The three-day online event includes a half-day forum, the PATA Board Meeting, and Annual General Meeting, and the PATA Youth Symposium that allows students and young tourism professionals the opportunity to engage with senior industry leaders.
“I am truly excited for this year’s Annual Summit as we have brought together CEOs and leaders from some of the biggest organisations in the industry, as well as senior representations from the public sector and other non-governmental organisations,” said PATA CEO Dr. Mario Hardy. “As we look towards recovery and continue to build a future where tourism remains a positive tool in fuelling sustainable development and economic growth, this event provides us the perfect opportunity to reflect and reconnect in order to revitalise industry in dire need. Therefore, I invite all industry stakeholders to join us and the already more than 2,500 delegates registered for the event and be part of the discussion as we work to restart a stronger, more responsible, and more sustainable industry.”
The half-day forum opens with a keynote presentation from Pansy Ho, Group Executive Chairman and Managing Director, Shun Tak Holdings, and Co-Chairperson and Executive Director, MGM China Holdings, who will provide her “Reflections on Travel” and how the industry needs to rethink tourism policies and government systems that can promote solidarity within the industry, and rediscover the most basic links between business and people’s needs that pave way for a more resilient future.
The forum includes sessions on ‘New Models of Tourism’, ‘Reconnecting Tourism’ in collaboration with WiT Middle East, ‘Revitalising the Industry’, which comprises an Aviation Discussion and a Hospitality Discussion and ‘What’s Next, sponsored by Twenty31.
As part of the event programme, the Association will once again organise the PATA Leaders Debate. Sponsored by Airbnb, the debate will explore the tension between the environmental and economic impacts of tourism and discuss which is more important for the future sustainability of the tourism industry. The discussions will focus on articulating whether economic benefit or environmental sustainability should be the focus of the industry’s collective efforts and activities as it plans to restart travel.
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