Marking 30 years of presence in India, Pernod Ricard India, a global leader in spirits and wine, proudly unveils its inaugural premium Indian single malt, Longitude77. This distinctive offering underscores Pernod Ricard India’s dedication to local craftsmanship, premiumization, and innovation.
Longitude77, crafted in India for both the domestic and global markets, pays homage to Pernod Ricard India’s legacy in the country. It is meticulously designed to cater to aficionados of authentic contemporary Indian luxury. By introducing its premier Indian Single Malt, the company aims to redefine India’s global standing in the realm of genuine luxury and exquisite craftsmanship while preserving the nation’s rich artistic heritage.
Inspired by India’s diverse culture, landscape, and terroir, Longitude77 is artfully distilled by Pernod Ricard’s master distillers using locally sourced, top-tier ingredients. Produced in small batches at a distillery in Dindori, Nashik (Maharashtra), the launch exemplifies Pernod Ricard’s enduring commitment to India, its spirit of innovation, and its emphasis on investing in the country.
The brand derives its name from the longitude that traverses India at 77° east, symbolizing India’s position on the world map. It envisions an India of unparalleled luxury and sophistication, encouraging discerning consumers to explore and connect with their roots in unique and meaningful ways. Double matured in American Bourbon barrels and wine casks, the single malt boasts a natural mahogany hue, a testament to its meticulous aging process. The bottle is presented in a matte finish cannister painted in Indigo, a color bestowed upon the world by India.
Mr. Jean Touboul, CEO of Pernod Ricard India, commented on the launch, saying, “India is poised to become a powerhouse in authentic luxury and heritage craft. As industry leaders, we are steadfast in our commitment to spearhead India’s rise in the luxury sector, celebrating the nation’s rich heritage and unparalleled artistry. With our diverse portfolio in the country, we reflect the Group’s dedication to the ‘Make in India’ initiative. Commemorating three decades of operations in India, this opportune moment is ideal for introducing Longitude77 to celebrate the spirit of the country.”
Ms. Kartik Mohindra, Chief Marketing Officer and head of Global Business Development at Pernod Ricard India, added, “Longitude77, our inaugural Indian Single Malt, embodies Pernod Ricard’s deep respect for the country. We have ensured that the whisky is perfectly tailored to the Indian market, catering to the diverse palate of the Indian consumer. We are confident that this exceptional addition to our portfolio will be embraced by whisky enthusiasts, elevating their convivial experience. With a solid commitment to premiumization, quality, and innovation, we believe that Longitude77 will be a game-changer for the Indian market.”
In light of India being one of the largest markets for whisky consumption globally, Pernod Ricard aims to underscore its commitment to local manufacturing, employment, and innovations. The entry into the single malt category reflects the company’s dedication to driving diverse cohorts. With 97% of domestically produced brands contributing to the country’s growth trajectory and 30 years of rich legacy and operations in India, Pernod Ricard operates through its distillery in Nashik (Maharashtra) and 28 bottling sites across the country.
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