Inspired by the goodness of nature and driven by the desire to be good and do good; PLUM is all about bringing goodness to the world of beauty. Plum 100% vegan beauty and PETA certified cruelty-free brand which is all about “being good” offers safe, effective, and ethically produced products, to skin, senses, to others, and to the environment.
Plum has announced the expansion of its vision to lead the charge for conscious and clean beauty in India, by unveiling their campaign clean. real. good by plum. To bring this campaign to life, Plum has started publishing the first of its kind “what’s in and what’s out” list and also published a list of ingredients that are on their way out from the Plum products, based on thorough research and scientific validation aimed at raising awareness among the people so that they make informed choices about what they put on their skin.
Speaking of the occasion, Mr. Shankar Prasad, Founder, and CEO, Plum shared, “So far, ‘clean’ has been typically hard to define, or in many cases not been on top of mind in the beauty and skincare space in India. There aren’t any regulations around what clean stands for with regards to skincare and beauty products. We at Plum want to move a step ahead and create our own template for what clean skincare means so that it can become a benchmark for skincare science that our customers can uphold and evaluate their choices against. The campaign will identify products that are made without ingredients that are toxic and harmful for the skin, but taking this one step further is our in-progress list, which ensures we are honest and transparent in our relationship with our customers every step of the way, and upholding our promise of staying clean, by working single-mindedly to live up to our promise.”
While doing all of this, Plum does not want to miss out on spreading the goodness which has always been its innate brand philosophy. Plum donates 1% of its revenue each year to support environmental causes. Plum also runs an initiative called Empties4Good to encourage and make it convenient for its consumers to recycle their Plum empties.
https://tourismindiaonline.com/faith-organizes-india-tourism-vision-day/
https://www.youtube.com/watch?v=rjuCyhxnLZY
