Kerala’s landmark hospitality group launches its most ambitious loyalty programme yet — offering members a lifestyle of privilege across six world-class destinations
Raviz Hotels & Resorts, one of Kerala’s most celebrated luxury hospitality groups, has officially launched Raviz Priviliz – its new premium membership and loyalty programme – at a glittering ceremony held at the Raviz International Convention Centre in Kovalam. The launch marked a milestone for the group, signalling a decisive step towards personalised, privilege-led hospitality for its most discerning patrons.
The evening was graced by senior leadership of the RP Group alongside distinguished guests from Kerala’s travel trade, corporate sector, and hospitality industry. Cards were presented to charter members in a formal ceremony that drew applause from an audience keenly aware of what the programme represents — a reimagining of what loyalty in luxury hospitality can look like.
“Designed to offer exceptional value and memorable experiences, the Priviliz membership brings you a range of attractive, pocket-friendly benefits including special discounts and complimentary offers on food and beverages across our prestigious properties. The Priviliz card opens the door to a host of privileges for you, your family, and your friends – ensuring every visit is truly special.” – Mr. Asish Nair, Vice President – Corporate Affairs, RP Group
The Priviliz programme is structured across three membership tiers – Silver, Gold, and Platinum – each offering a curated package of card benefits and high-value gift vouchers, valid for one year from the date of issuance. Annual membership fees are priced at INR 17,777 for Silver, INR 27,777 for Gold, and INR 37,777 for Platinum.
Card benefits run across all three tiers and are designed to deliver immediate, tangible value. Members enjoy a 25% discount on food and non-alcoholic beverages for up to ten diners per table, 15% off alcoholic beverages, and a 20% discount on in-room dining services. Room benefits include a 15% discount on best available rates and holiday packages, complimentary Wi-Fi, early check-in at 11 am, and late check-out at 3 pm – along with a seasonal fruit basket on arrival and complimentary hi-tea during the stay.
Wellness privileges form a particularly compelling dimension of the programme. All members receive one complimentary lifestyle consultation and Ayurvedic pulse diagnosis, 25% off Nariveda packages, and 20% off at Kerala Ayurveda and Wellness centres across participating properties — a natural extension of a hospitality group with deep roots in Kerala’s therapeutic heritage.
PRIVILIZ PARTICIPATING PROPERTIES
◆ The Leela Kovalam A Raviz Hotel, Thiruvananthapuram
◆ The Leela Ashtamudi A Raviz Hotel, Kollam
◆ The Raviz Kadavu Resort and Wellness Centre, Calicut
◆ The Raviz Calicut, Calicut
◆ Getaway Beach Resort Kovalam, Thiruvananthapuram
◆ The Raviz Centrepoint Hotel, Dubai
At the heart of the Priviliz offering is access to the group’s acclaimed dining portfolio. Signature venues span all six properties: from the rooftop Sky Bar and Jazz & Blues Lounge at The Leela Raviz Kovalam, to the iconic Raanthal Floating Restaurant on Lake Ashtamudi, to the Garam Grill Riverside Specialty Restaurant at The Raviz Kadavu, to the Pergola Poolside Alfresco Dining in Calicut. The Keraleeyam All-Day Dining restaurants — open 24 hours across three properties — and The Terrace at Kovalam offer buffet and à la carte menus with commanding views of Kerala’s backwaters, rivers, and the Arabian Sea.
CHARTER MEMBERS: VOICES FROM THE LAUNCH
Among the first to receive their Priviliz cards on the evening of the launch were senior leaders from Kerala’s corporate and events industry – each of whom spoke warmly of what the programme represents.
Mr. Mathew Mathai George, COO & Co-Founder of Infospica, received the Raviz Priviliz Platinum Card at the ceremony. “I am Privilized Now – part of a redefining luxury membership experience. This is truly about elevating every moment across iconic destinations. From indulgent stays and room upgrades to exclusive dining privileges and bespoke experiences, Raviz Priviliz is a thoughtfully curated lifestyle membership that brings together the finest of Stay, Dine, Wellness and Celebrate. Here’s to unlocking a world of refined experiences and meaningful privileges.” – Mr. Mathew Mathai George, COO & Co-Founder, Infospica – on receiving the Platinum Card
Mr. Jubin P Markx, COO of Rainmaker Wedding Planners, Kochi, received the Raviz Priviliz Gold Card. “Proud to be associated with the launch of the Raviz Priviliz Card — a thoughtfully curated lifestyle membership that brings together the finest of Stay, Dine, Wellness and Celebrate. From indulgent stays and room upgrades to exclusive dining privileges and bespoke experiences, this is truly about elevating every moment across iconic destinations like The Leela Raviz Kovalam, The Leela Raviz Ashtamudi, Raviz Kadavu, Calicut, and beyond.”— Mr. Jubin P Markx, COO, Rainmaker Wedding Planners, Kochi — on receiving the Gold Card
Mr. AM Iyer, Group Head HR of the Muralya Group – parent company of SFC Abu Dhabi, UAE – also accepted a Raviz Priviliz card at the launch.
“I am Privilized Now – part of a redefining luxury membership experience. The Raviz Priviliz Card is a thoughtfully curated lifestyle membership that brings together the finest of Stay, Dine, Wellness and Celebrate. Here’s to unlocking a world of refined experiences and meaningful privileges.” – Mr. AM Iyer, Group Head HR, Muralya Group (Parent Company, SFC Abu Dhabi, UAE)
The programme further addresses the needs of members hosting family gatherings or corporate events. Priviliz holders enjoy preferential single-point contact service for banquet and event planning, a 10% discount on venue rentals and food and beverage services, a 20% discount on the Floating Fort cruising houseboat for private gatherings, and preferred rates on luxury fleet options and speed boat cruises across the group’s resort properties.
The launch of Raviz Priviliz consolidates the RP Group’s positioning as a full-spectrum lifestyle hospitality brand — one that competes not merely on room rates and restaurant menus, but on the depth and consistency of the relationship it builds with its guests over time. With six properties spanning Kerala and the UAE, and a dining and wellness portfolio that few comparable groups in South India can match, the Priviliz membership arrives as a confident and considered statement of intent.
Membership is now open for enrolment across all participating Raviz properties and through the group’s official brand website. Cards and vouchers are valid for one year from the date of issuance.
MEMBERSHIP PRICING | VALIDITY: ONE YEAR
SILVER: INR 17,777 Net
GOLD: INR 27,777 Net
PLATINUM: INR 37,777 Net
