Royal Challenge Packaged Drinking Water has unveiled the nation’s most expansive and impressive freestanding 3D Anamorphic Hoardings in Mumbai and Hyderabad to honour Mr. Virat Kohli on the eve of the cricketer’s 35th birthday, the brand has also set up spaces for artists to unveil graffiti featuring him in the Naya Sher avatar. These striking displays not only honor the remarkable achievements of the Indian cricket team but are also sure to leave you in awe. Additionally, in a tribute to the Naya Sher, Virat Kohli, on the eve of his 35th birthday, the brand has dedicated space to artists, unveiling breathtaking graffiti displays that illuminate the streets of Thane, Nagpur, Nasik, Secunderabad, and Warangal.
As the cricket season continues to enchant enthusiasts, prepare to immerse yourself in a world characterized by bold choices, exceptional artistry, and unbridled enthusiasm, all encapsulated under the banner of ‘#CHOOSEBOLD.’
Ms. Ruchira Jaitly, Chief Marketing Officer of Diageo India, expressed her excitement, stating, “We are thrilled to showcase the fusion of innovation and artistry through an anamorphic display and graffiti art featuring Virat Kohli, a cricketer known for his bold choices. Royal Challenge Packaged Drinking Water truly believes in choosing bold, and this installation is a testament to that belief. It is the largest freestanding anamorphic installation in the country to date. This innovation sets us apart and reflects our brand’s spirit, and we are excited to share it with the world, inviting everyone to experience it.”
This amalgamation of cricket and art creates an environment where every corner radiates with vibrant colors, boundless energy, and the indomitable spirit of the Naya Sher. Royal Challenge Packaged Drinking Water extends a warm invitation for you to join in this exhilarating cricket celebration in your city.
Varun Koorichh, Vice President Marketing at Diageo India, emphasized the commitment to pushing the boundaries of technology and artistic expression, noting that the anamorphic display and graffiti art featuring Virat Kohli align seamlessly with the cricket season, offering a unique opportunity for fans and cricket enthusiasts to immerse themselves in the magic of cricket.
The impressive anamorphic installation was brought to life in collaboration with Swordfish Events & Entertainment. Roshan Netalkar, Managing Director of Swordfish Events & Entertainment, shared, “At Swordfish, we always believe in the usage of immersive technology for storytelling. The opportunity to partner with an iconic brand like Royal Challenge and its brand Ambassador Virat Kohli for the World Cup campaign resulted in the creation of the largest free-standing anamorphic installation in the country, simultaneously in two cities – Mumbai and Hyderabad. These installations stand at an impressive 30 feet in height and 75 feet in length and were conceptualized and executed in record time.”
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