In 2022 Saxony will be the partner destination of ITB Berlin, the World’s Leading Travel Trade Show. This is the culmination of an almost two-year partnership with ITB Berlin, during which Saxony has already been the Official Cultural Destination. Preparations for this important major event are currently well underway.
“Next year’s official partnership gives Saxony a big opportunity to promote itself to the tourism industry around the world as an outstanding destination for culture and city tourism while offering a unique nature experience“, said Barbara Klepsch, Saxony’s State Minister for Culture and Tourism. The partnership was another important element, particularly with regard to reopening tourism, and was playing its part at exactly the right time, she added. “Saxony will display everything that people are yearning for: art, culture, vibrant cities, and outstanding natural attractions“, Klepsch said.
With the release of a new key visual created by Tourismus Marketing Gesellschaft Sachsen (TMGS) to communicate the partnership both online and offline, the official countdown has begun. “It was important for us to visualise Saxony’s outstanding cultural and tourism attractions in a way that was up-to-the-minute, quite bold, confident, and above all catchy“, said Veronika Hiebl, managing director of TMGS. There are four versions of the key visual, which offers a balanced presentation of Saxony’s cultural and natural attractions.
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