STAAH has become a game changer for Chocolate Hotels Pvt. Ltd. The group, which promotes seven luxury hotels and resorts across the Indian cities of Kolkata, Jaipur, Goa, Ranchi, Mandarmoni, and Midnapore, has reported a 50% increase in room nights post deploying the STAAH MAX Channel Manager solution.
The group was struggling to manage the inventory and rates across its seven properties manually. Problems like failed uploads, slow updates, and managing multiple profiles via the extranet of every online travel channel were not only time-consuming but also led to booking errors detrimental to any property’s reputation.
“As you’d expect of multiple properties, the need to connect with multiple distribution channels is critical to improve reach which we were not able to pull off successfully. The manual update process was what drove us to sign up with STAAH, and there has been no looking back since then. We are now able to seamlessly manage our inventory and rates across locations from one central dashboard. Our revenues are optimised because we are now getting the highest yield for the inventory. We’ve seen a remarkable 50% increase in room nights compared to previous offline sales!” said Avijeet Biswas – Manager – IT for Chocolate Group, Kolkata
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