Brand Welcomhotel forays in the heart of Katra

‘Welcomhotel’, one of India’s fast-paced hospitality brands,  has launched its latest outpost in Katra.

Katra city is located in the foothills of the Trikuta Mountains in the Reasi district. It has been a preferred place for devotees for decades for its proximity to the holy shrine of Mata Vaishno Devi. Katra is the base camp for aficionados not just going to Mata Vishnu Devi, the sanctum sanctorum but also nearby places of tourist attraction. The Patnitop is the only hill station where snowfall can be seen in the winters in Jammu and hence even the locals and guests from Katra come here during the winters.

Just 45 kilometers away from the Jammu airport, WelcomhotelKatra is an idyllic destination nestled in the lush green valleys and panoramic views. Amidst the pine trees, breathtakingly beautiful landscape, the hotel stands tall like a crown jewel of Katra city. The hotel is dotted with miniature hand paintings created by budding artists from the region.

WelcomhotelKatra has 83 well-appointed guest rooms, a swimming pool, an array of sublime activities on-site to keep one joyfully engaged.

WelcomhotelKatra offers a quintessential ITC Hotels culinary experience with signature dishes. The WelcomCafe serves the best of gourmet flavours in international and regional vegetarian cuisine is one of a kind in its offerings and the finest in Katra. The traditional WelcomSthalika brings the best of this region’s vegetarian cuisine on a platter. The ingredients are sourced from the local farming community of the neighborhood and are fresh & seasonal. The WelcomSthalika represents regional fare from the Jammu region and is prepared in Sattvik style bringing out the flavors predominant in Katra and adjoining areas. Some of these local preparations are Jammu Rajma,Ambal,ShingarekiKadhi, Mewekakofta andTumbaajwainaloo.

The curated menu uses locally grown ingredients like Jammu Rajma, walnuts, almonds, Badi masala, tumbaajwain, shahizeera, saunf, sonth, and more in traditional style.  These Local Love meals will take guests on the expedition to the tastes of this rich temple cuisine recreating exclusive meal experiences.

One can discover holistic Ayurveda experiences and therapies for an overall reboot of the body and mind at the soon to open Kaya Kalp Spa. The hotel also offers an ideal space both outdoor and indoor, for events, weddings, and celebrations with a seamless banquet space of 2750 sqft.

WelcomhotelKatra is the base camp for those wanting to partake of the region’s picturesque attractions, including Patnitop. For the thrill-seekers and nature lovers, Patnitop is just 85 kilometers drive away and the route to the hill station is truly poetic with the beautifully lined pine and cedar trees.

River rafting features high on the itinerary of Katra guests. The thrill of rafting in the white waters of Chenab is an unmissable experience. Katra has one of the best rafting stretches in the world with its fifteen-kilometer-long stretch bordered by lush green surroundings. Adventure lovers throng this place for water sports activities and mesmerizing beauty. 

Speaking on the launch, Mr. AnilChadha, COO, ITC Hotels said, “BrandWelcomhotelcontinues on its expansion spree offering guests the most beautiful destination properties likeWelcomhotelKatra- popular for its scenic beauty and spiritual air. Katra truly offers the best of enriching experiences, for both pilgrimage and leisure. The globally acknowledged DNV platinum-certified ‘WeAssure’ health and hygiene protocol at our hotels enables travelers to enjoy their holiday with complete peace of mind.“

WelcomhotelKatra is a destination that offers a gleeful experience to the discerning traveler who is in search of some rest and rejuvenation. Should one wish to pick memorabilia or local produce, one can shop in Katra for dried apples, home-grown organic products, Kashmiri chilies, woolen garments, leather jackets, and hand-painted miniature paintings in the colorful and bustling local markets.

ITC’s hotel group operates under four distinct brands; ‘ITC Hotel’ at the Luxury end, ‘Welcomhotel’ in the 5-star segment, ‘Fortune’ in the mid-market to upscale segment, and ‘WelcomHeritage’ in the heritage leisure segment.

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