Messe Berlin (Singapore) wins the “Outstanding Event Organiser” award at the Singapore Tourism Awards 2021 for successfully organising TravelRevive, the first international travel tradeshow to take place physically in the Asia Pacific during COVID-19, with both local and foreign attendees and exhibitors.
The Singapore Tourism Awards celebrates and recognises individuals and organisations in the tourism sector for delivering outstanding experiences and demonstrating enterprise excellence. The award is an integral part of the Singapore Tourism Board’s (STB) efforts to enhance the competitiveness of Singapore’s tourism sector by motivating organisations and individuals to create compelling experiences and adopt best practices.
Powered by ITB Asia and STB, TravelRevive was the first pilot tradeshow to trial the newly developed ‘hybrid event’ tradeshow prototype for safe business events, safe itineraries, and digital enablers in Singapore. The event was part of a public-private alliance among various government agencies that aimed to bring to life Singapore’s vision for safe, trusted and innovative business events. The two-day event brought together local and international attendees on-site to exchange ideas, bridge knowledge gaps, and reimagine the future of travel. It featured conference sessions, an exhibition, as well as opportunities for one-on-one buyer-seller appointments. It was complemented by virtual conference sessions which enabled a wider global audience to connect with regional travel businesses.
“Messe Berlin (Singapore) has been providing our industry with event excellence for over 14 years by delivering all-rounded experiences for attendees in both our physical exhibitions and virtual events. We are very grateful to receive this important award, which recognises our proven record in organising and running quality exhibitions. It has been a difficult year of hard work for our team. Event experience is what we strive for. Our team continues to adapt, change and excel in bringing an unparalleled platform for industry stakeholders to do business, learn, and network. With TravelRevive, we did our part to help pave the way for a positive future for trade shows during and post-pandemic”, said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia and TravelRevive.
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