SriLankan Airlines, the National Carrier of Sri Lanka and a member of the oneworld alliance, continuing to prove the global appeal of its marketing communication endeavors, won an esteemed PATA Gold Award in Astana, Kazakhstan recently.
Accordingly, the award-winning entry ‘Two Cities, One Spirit’ which was aimed at enticing travelers to experience the inherent similarities between Sri Lanka and Melbourne, managed to bag a Gold Award in the category ‘Marketing – Carrier.’
SriLankan Airlines’ Chief Executive Officer Mr. Vipula Gunatilleka said, “We are delighted to receive yet another global accolade for this marketing campaign which announced the launch of our Melbourne services. This reaffirms the universal appeal of our communication endeavors. As the National Carrier of Sri Lanka, we are honored to put Sri Lanka on the map.”
“Two Cities, One spirit” stems from a place of honouring and celebrating the kinship between Melbourne and Sri Lanka. This was aimed to appeal to the Sri Lankan Diaspora in Melbourne and the Australians who are attracted to adventure on the island. The creative executions were inspired by idiosyncrasies that exist in both Sri Lankan and Australian cultures, expressed through visuals that celebrate the similar vivacity and passion deeply rooted in food, art, adventure, surfing and the iconic wildlife that are inherent to both destinations.
Accepting the award on behalf of the Airline, Senior Manager Marketing Mr. Saminda Perera said, “We are extremely glad to return to this esteemed forum after a break of 12 years. For us at Marketing, winning a global accolade is not just a reason for celebration but also an inspiration to continue this award-winning streak.”
The Airline’s creative agency, Wunderman Thompson Sri Lanka, aptly assisted SriLankan Airlines in the creative execution of the campaign that went on to win First Star at Golden City Gate Awards, ITB Berlin 2018 and Asia’s Leading Marketing Campaign, World Travel Awards 2018.
https://www.youtube.com/watch?v=lPmgril20zA&list=PLcjK_FEaQfQP_JiR_zPYnUXYGyWBM3uEF&index=1
https://tourismindiaonline.com/jaipur-a-lifetime-cherish/
