tourismindiaonline.com

Tag: Journalism

  • Customer trends to help shape travel & tourism Industry

    As the world becomes more sophisticated, new ideas and beliefs to live a more connected life have emerged as part of the online and offline experience and integration. The world is transforming rapidly and powerful global demographic, political, economic, and technological forces are impacting the travel and tourism landscape, producing different expectations among consumers, obligations for businesses and policymakers, and opportunities to succeed.

    Leaders need to manage companies that are able to satisfy new customer demands and expectations and to cope up with the next revolution in data capabilities and heightened business risks. Increase in consumers who tend to move beyond experiences as social currency to seek shared experiences to deliver meaning, self-improvement, and stronger connections.

    Millennials and Generation Z hate to depend on experts and are more likely to rely on personal networks. Even these consumers value technology but are uncomfortable with over-automation and are in need to be treated as individuals by companies they can trust in privacy while sharing their values and provide authenticity.

    The urgent need of the travel and tourism industry is to invest and take advantage of the new realities through enhancing their understanding of their customers — present and future — and ensure to maintain a competitive edge by establishing a voice in the arena of the global conversation.

    The tech-powered economies like “gig economy” and “sharing economy”, which are in the phase of fast growth, will lead to a change of expectations about work, life, and culture. Nowadays people prefer to engage in independent work and the independent workforce is only going to rise as life becomes self-directed and travel will become more of a lifestyle. 

    Like any other business tourism initiatives also need to lean into brand values to guide their innovation and maintain transparency with their consumers. The need to invest in creating sharable moments, strive for customer service excellence, and ensuring that their brand has a point of view in the global, social discussion. For travel and tourism organizations, merely establishing a presence in new markets won’t be enough as it will be critical to understanding the future consumer.

    The need to balance the responsibility in short and long-term priorities is high since the health of our planet and the availability of resources are increasingly threatened. According to researchers, by 2050, the consumption of natural resources will triple as the global population will exceed 9.7 billion. The travel and tourism sector with sustainable business practices, brand stories to sustainable solutions will become the core of a robust growth strategy.

    Rajani. A

    https://tourismindiaonline.com/why-tour-operators-curators-share-a-love-hate-relationship-with-millennial-travellers/

    https://www.youtube.com/watch?v=avnwdayB4u8

  • Effective mitigation measure is the need

    The climate plays an important role in Tourism so climate change like F& B components and menus could be a growing focus in Travel and tour operations. The GHG emissions from our life cycles and waste production result in climate change.


    The environmental and Socio-economic changes make significant changes in the profitability of the Travel and Tourism Sector. Climate change leads to business interruptions as it may impact different regions of Tourism differently.


    The systemic interconnected impact of climate change is most noted as it holds across societal, environmental, and social facets like decreasing of coastlines and Increasing sea levels, Ocean acidification, Marine life depletion, Challenges to the food supply, Health problems, Increased poverty, Displacement of people, Geopolitical conflicts related to energy and natural resources.


    According to International Civil aviation Association, 2% of global emission accounts to International and national aircraft and International aviation alone accounts 1.3% of global emissions and a set of goals were set to reduce the emissions and The Carbon offsetting and reduction scheme in the International aviation CORSIA will assist to achieve the carbon-neutral goal. CORSIA is based on air routes and it is designed to implement in different phases. To ensure transparency ICAO has rules and regulations for monitoring and reporting verification systems.


    The share of Tourism transport in current global emissions is relatively small the need to develop effective mitigation measures is need considering its projected dynamic growth. It is not easy to solve the problem of climate change on its own and technological development is a key tool, In mitigation efforts.


    Although tourism transport has a relatively small share in current global emissions, there is a need to develop effective mitigation measures, considering its projected dynamic growth. In the mitigation efforts, technological development is still a key tool, but it is unable to solve the problem of climate change on its own.


    In the World Economic Forum (WEF) Global Risks 2017 report, climate change risk accounts for three of the top five risks in terms of likelihood and impact: extreme weather events, major natural disasters, and failure of climate change mitigation and adaptation. Extreme weather events are considered the world’s top risk in terms of perceived likelihood


    Some hotel chains have even established climate funds where a small percentage of the profits generated in their hotels is transferred.
    Effective adaptation strategies for ecotourism and nature-based destinations should develop and design in natural areas since ecosystems can be highly vulnerable to climate change impacts. A need to implement a mix of measures, including technological improvements, regulatory and market-based measures, as well as behaviour changes .reduce energy use and apply renewable energy sources is the need of the hour.

    Rajani.A , Editor

    https://www.youtube.com/watch?v=ai1Yg6E22Y8&t=3s

    https://tourismindiaonline.com/food-for-thought/

    Food For Thought

  • Technological up-gradation key to the survival of Tourism Industry


    As people are more connected to one another with access to the vast pool of information available online, the number of travellers who search the Internet to make an informed decision on their travel itinerary has also gone up tremendously.
    The tourism industry has been impacted by the Internet revolution of the last few decades. Travellers around the world are much more techno-savvy than in the past because of the technological influences in their life. It is very important for the tourism industry to adapt and augment practices and skills of its workforce to meet the ever-changing customer behaviour.
    According to the forecast of UNWTO regarding the utilisation of technology for the growth of the industry, the appropriate marketing of destinations, products, and services is the first area to be tackled. Selling tourism products and services online should be an inspiration to travel for the readers and audience more than to make them money conscious.
    ICTs have also led to changes in demand and supply. A higher demand for flexible, individualised options and quality of information has personalised leisure and tourism behaviour; a consequence of increased ICT use. Through new technology and social and economic ratings (e.g. social media platforms such as Facebook, Twitter, and blogs) customers have the ability to share information and research ratings on destinations, quality of service in hotels and restaurants, and environmental and social conditions.
    We live in an era of developments like an automatic bridge which allows passengers to walk off the aircraft and into the terminal, which has been installed at Schiphol, speeding up the disembarkation process for passengers and helping aircraft to be more punctual. Proxy technology redirected an enquiry to a hosted site in the client’s own language would allow for new market penetration. The future of digital travel will be shaped by multi-lingual websites, wearable technology, and virtual assistants.
    ICT as a major player in the development of tourism and has become an inevitable part of the tourism industry’s expansion. Hotels and tourism organisations need to be upgraded with the latest ICT trends and it is essential that the current information and communications technologies should be updated, upgraded, and seamless integration\, both internally and externally, be put in place to improve the tourism business operations.
    Technology can be of great help in increasing communication and security. Certainly, some in the industry have begun to use technology prudently. When used ethically, technology can be a great help in increasing communication and security. If on the other hand technology is used for selfish or destructive purposes then it can become a nemesis within the travel and tourism industry.
    No matter how good the technology may be, technology does not provide the human warmth of take-home experiences. Always be aware that the tourism industry is about the selling of memories and then ask yourself at what point are you willing to sacrifice memories for efficiency.
    Rajani A
    Editor

    https://www.youtube.com/watch?v=dXYcyKCgHiw&list=PLcjK_FEaQfQN4Rk6QsQxsUY1EF759QLel

    https://tourismindiaonline.com/colours-and-rhythms-of-amadubi/

    Colours and Rhythms of Amadubi

  • Philosophy of Tourism and its inner self

    As a synonym for frivolity leisure activities are considered as the things we do when we don’t have anything useful to do. The concept is mostly anything done slowly, ploddingly or inefficiently is described as doing it in a leisurely manner. While definition of leisure (Oxford English Dictionary), “the freedom or opportunity to do something specified or implied,” should alert us that leisure is extraordinarily important. “Something specified or implied” can be any action whatever. This definition puts the word Leisure to a higher degree of generality which remind us that leisure is a fundamental of action.  

    Aristotle’s view was that Leisure is the first principle of all actions. According to him “We are busy just because we have Leisure and conceptualised leisure is the goal of busy-ness, of what we call labor.” Aristotle is a philosopher with the view that leisure is a fundamental human value and leisure is time available for action.

    The unfortunate definition of leisure as time off work is like defining money as a commodity which can be exchanged for useless luxuries. We can grasp the full significance of leisure only when we recognise it as a time to devote the mental and physical powers to an action for a period of time, like to devote life to that action for that time.

    Formally, leisure is an individual human life as measured by time and informally leisure is the time of life. Since life is a value, Leisure also has a value and leisure is life itself.

    Many people find leisure expression in work or in functional, goal-directed activities, often looked upon in our early history as work, while others now work at what was actually play. 

    The growth of technology, communications, transportation and mobility has increased satisfaction of the lower echelon needs. As neophiliac animals, people always seek to challenge the ability and are tempted to test their abilities once their basic needs are met. Since 1955, the economic growth coupled with political freedom and choice of life styles has provided the setting for the development of the modern concept of leisure. 

    According to the modern concept leisure, which is not mere time, is a state of being in which the individual has to do things, mostly on self-actualization and is engaged in the recognition of one’s responsibilities and relationships to one’s fellow being.

    Our concepts of leisure have been far too narrow. Between 1890 and 1930, providing leisure services means planning of organized and structured activities. We have learned to believe that leisure means some identifiable activity like music, art, dance and drama in an organized behavior is needed to be in a leisure state.

    We have compartmentalised the personal expression and self-actualization in separate boxes. Leisure state is personal, intrinsic, and an individual happening; the satisfaction level attained by one must discover for oneself in which situations these state of mind occur. It is truly a unique task to provide worthwhile leisure opportunities for the masses of our population not just today but in future also.

    Sometimes we have to face more complex conditions than previous civilizations, but we have more resources to deal with the socio-economic variables that condition our use of leisure.

    Many researches provide helpful information to clarify objectives and to formulate basic concepts of leisure and how to collaborate it with the term ‘Tourism’, which is relatively modern in origin. It is distinguishable by its mass character from the travel undertaken in the past.

    Tourism Industry players should have basic knowledge of this behavior and should have clear notes to predict about it for the future as it is crucial before the decisions of leisure choices and opportunities and its type, location and character are taken. 

    Rajani. A

    Editor

    https://www.youtube.com/watch?v=VMC2M0E1uxI&list=PLcjK_FEaQfQPbRGzdv-E42r-kHRFt-NaU&index=1

    https://tourismindiaonline.com/thomas-cook-india-launches-innovative-holiday-basket/

    Thomas Cook India launches innovative ‘Holiday Basket’